Earn More Money With Your Affiliate Program

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Many beginning marketers start their online career with affiliate marketing.  This is a great way to begin establishing a base line income. Many marketers, however, do not know what to do to generate income once they have signed up as an affiliate to promote a particular product.  In order to earn more commissions each month, then there are four things you need to do:

  • Strategy #1 – Generate more traffic. The first thing you can do in order to increase the size of your commission checks is to actually get MORE people to click on your affiliate link and arrive at your affiliate site. Certainly this is doable. You simply do more marketing. You spend more money on advertising, write more ezine articles, publish more newsletters, create more viral eBooks, etc. You do whatever it takes to get more visitors to your affiliate page.
  • Strategy #2 – Increase conversion rates. While this one has a great deal to do with the affiliate program itself – i.e., How good their sales letter is, their follow-up system, freebies, etc, there are some things that YOU can do to increase the number of visitors who actually buy. Chief among them is to offer an incentive to those who buy through your affiliate link.
  • Strategy #3 – Earn more profit per sale. This one is typically out of your control. What it would involve is either (a) Raising the price of the product or service you are promoting, or (b) Raising your commission per sale. Both of these are generally up

to affiliate program managers, or the owner of the products and services you are promoting. If you find that you are producing quite a few sales, or have a lot to bring to the table as an affiliate, you may want to approach the affiliate program owner and ask for a HIGHER commission per sale

  • Strategy #4 – Sell more to each customer. The idea is to get the same customer to consume more products or services, thus earning you more commissions. It is MUCH easier to sell MORE to existing customers than it is to find new customers. Learn that now. Existing customers are AVAILABLE and they are WARM as they have already made a purchase. New customers are OUT THERE SOMEWHERE but you have got to find them and they are COLD because you have got to convince them to buy. Which do you think will be easier to do business with? Your current customers, of course!

Obviously, the MORE of these strategies that you apply the greater the size of your commission checks each month. Certainly THREE of the FOUR strategies are under your control. The key is strategy #4, simply because it MAXIMIZES all of the others. It takes WHATEVER amount of visitors you generate and WHATEVER number of those folks who become customers and WHATEVER your profit per sale and it MULTIPLIES it over and over and over again.

The Real Affiliate Secret

One of the best ways to make Strategy # 4 work for you is to focus on promoting affiliate programs that bill monthly and pay commissions monthly. That way, you continue to earn profits from the same customer base.  This produces residual income.

Residual income is any income that is derived from existing customers making additional purchases every month. For example: If a customer orders a web hosting package through your affiliate link, they pay a MONTHLY fee for that hosting service, and you earn a MONTHLY commission for your referral as long as the customer’s account remains active.

With REGULAR sales, the customer needs to click in order for you to generate profits.  With “RESIDUAL” sales, the customer needs to click in order to cancel their subscription and to STOP you from generating income.  Big difference!  Not only should you promote membership sites as an affiliate, but you should consider starting your own site as well.

By implementing the four strategies discussed above and by creating residual income through the promotion of membership sites, your affiliate income will continue to grow.

Jim Stott
Magical Marketing, LLC

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