Tip #22 — Study The Basics Of Copyrighting Before Getting Started

You may not think of yourself as a copywriter, but I recommend that you study the basics of copy to make the most of your list.

Elements such as the AIDA formula will certainly improve the responsiveness of your list.

AIDA stands for:

Attention

Interest

Desire

Action

This means capturing their attention, interest, desire, and finally having them perform the desired action.

No, I’m certainly  not recommending that you hold off on starting a list or growing your list until you’re a highly skilled copywriter, but I do recommend that you continue to study copywriting to continually improve your results.

If this sounds really difficult, you may wish to purchase an ecourse with PLR rights at www.MostlySanePLR.com

Tip #23 — Focus On The Subject Line

While all elements of the e-mail are important, you will want to focus on the subject line.

If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.

My absolute favorite course on this topic is:

Subject Line Secrets by Jimmy D. Brown

Tip #24 — Study Autoresponder E-mails That You’ve Responded To

As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.

Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.

You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.

Tip #25 — Consider The Length Of Your E-mails

There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. It’s probably best to find something in between.

If you are a writer who tends to go on and on, you have to remember that people are very busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.

Find a happy medium, and your response rates will likely improve.

Jim Stott
Magical Marketing, LLC

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