Off-line Promotion

If you sell physical products or have a storefront, this section is definitely for you. Even if you consider your business to be strictly online, there are a few golden nuggets here that you’ll want to pay close attention to.

Off-line promotion is something that many online marketers forget about and neglect. The truth is that there are many people out there who would enjoy being on your list, and who will be very responsive to doing so. However, if you never take the time to reach them — you won’t!

Tip #71 — Include Opt-In Forms with Shipments

As you ship packages you should include a postcard or form that makes it easy for your customers to join your list. They can send this form back to you, and you can enter their e-mail address manually. Another option is to explain the advantages of being on your list and direct them to a website where they can go sign up themselves.

This is a great strategy because you know that the people who are receiving a shipment are proven customers. That means there are a lot more likely to be responsive.

Of course a better alternative would be to invest in a shopping cart that has an autoresponder built in. That way your customers can automatically be added to your email lists.

Tip #72 — Visit Tradeshows

The chances are good that there are tradeshows related to your niche in your area. If you go to these you can find people who would be interested in joining your list. People are more likely to trust a face-to-face interaction than an online one. These contacts can turn into lifetime customers for you.

In fact, this tip works well whether you have physical products or you focus your energies strictly online.

Tip #73 — Advertise in Magazines

Many people are surprised to find how inexpensive it is to advertise in  targeted magazines. You can often pay a lot less than the advertised price in the magazine. All you need to do is ask the ad team what kind of special deal they can give you.

It’s often easiest to find smaller magazines that have a very targeted audience. Write your ad copy to explain that you’re giving something away for free, or talk about a special promotion you’re having. Once again, it doesn’t matter whether you focus your energies online or off-line, this strategy can work for you.

Tip #74 — Send Postcards

This strategy is not quite as targeted as including an opt-in form on postcards with shipments, but it can still work. You can send postcards to lists of people that you have purchased, or in targeted geographic areas. These postcards should focus on the benefits of signing up for your list and visiting your website. This can be a very time-consuming and costly experience, so make sure you’re going to see a return on your investment by doing a small test first.

Tip #75 — Display Your Domain Everywhere You Can

This is a great strategy that can really help to brand yourself. You want to include your domain and logo on every package, letter, flier, etc. The more people see your domain name, the more likely they are to visit. As you know, the more people you get to visit, the more sign ups you’ll get.
Jim Stott
Magical Marketing, LLC

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