Advanced Copywriting Techniques
Now that you thought about the basics of creating autoresponder messages, building relationships, and making money, it’s time to consider advanced copywriting techniques. While you’re not writing full-length sales letters, a lot of the techniques still apply.
Applying these time-proven methods can increase your profits substantially. These are very powerful, so make sure you always use these techniques ethically and responsible.
Tip #36 — Create Scarcity
One of the ways to make money as quickly as possible is to create scarcity when you present an offer. People have very busy lives and will put off making a purchase until later — often forgetting in the process. If you create a sense of scarcity, they will be a lot more likely to make a purchase immediately rather than waiting.
There are many different ways do this.
Only allow a certain number of a product to be sold.
If you’re an affiliate, you can limit the number of bonuses that you are presenting with that offer.
Offer a product at a very low price to begin with, with the price rising at a point in the near future.
People don’t like to feel like they are missing out, so scarcity tactics work very well. Be sure you are always truthful about this scarcity, though. If you aren’t, it can make you look dishonest.
Tip #37 — Give a Reason
Studies show that responses increase if you give a reason for taking a certain action. It doesn’t matter whether the reason for buying is a good one or not, as long as you give a reason for people to do so.
Psychology expert Cialdini notes a study where there was a line at an office where everyone was waiting for the copy machine. The researcher asked to cut ahead. The response was not very good.
However, when the researcher asked to cut ahead “because I have to make a copy” response increased substantially, simply because a reason was given.
The same thing can be applied to your copywriting. If you give a reason for people to make their purchase now, they will be a lot more likely to do so.
Tip #38 — Use Reciprocity
If you do something nice for people, it is natural for them to want to do something nice back to you. This is one of the reasons why creating a relationship with your list can be very lucrative for you in the long run.
If you give someone a gift, they feel a sense of obligation to help you out too. In this case, it might be buying a product.
Tip #39 — Offer Social Proof
Social proof is another amazing way to boost your sales. Nobody really likes to make the first move, in case we make the wrong one. The same can be said when people are buying an offer. They don’t want to take the risk of it being a bad buying decision.
If they see that other people have already purchased and have enjoyed the product, they will be a lot more likely to buy it themselves.
Some ways to incorporate social proof are…
- Include actual numbers when talking about results.
- Include case studies or before and after videos or pictures.
- Include some testimonials and even a picture of people who have used the product you are promoting.
You don’t have to do this within the e-mail copy itself, but you want to do it in the copy that you link to. You can even give some sales figures if you think that will boost their confidence.
Tip #40 — Focus On Their Emotions
Many people make their purchases based on their emotions. If you feel very strongly about something, the chances are that you’ll make a purchase, right? That is why niches based on hobbies, desperate situations, and passions are so easy to make money in.
Step into your customer’s shoes to see what their emotions are, and how you can showcase your product so they feel that it will take care of their needs or fulfill their desires.
Hitting those emotional hot buttons is often what makes people purchase quickly. If you can incorporate some honest and real emotions into your emails, you’ll stand apart from the competition.
Tip #41 — Use Contrasting Prices
People are very cost-conscious. If you are able to show a contrast in price between your product and another you can often make yours seem far more appealing.
For example, if you are selling a strategy used to eliminate stress from your life, you can compare the cost of your information product to going to a doctor to get expensive medicines.
You often put things in a different (better) light when you present them in this way.
Tip #42 — Give People a Reason To Trust You
On of the most important things you can do is make sure people know that they can trust you — and give them a reason why they should trust you. People are very skeptical so be sure to clearly spell out why they should listen to you by telling a compelling and true story.
Jim Stott
Magical Marketing, LLC
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How to Make Money With Your List
Your ultimate goal is to help people, but you also want to increase your bottom line. Learning how to make money with your list is essential — it’s also important that you don’t make mistakes that could cut into your profits.
Tip #31 — Promote Affiliate Products
One way to make money with your list is to promote affiliate products. The chances are good that no matter which niche you’re in, you can find relevant products that people will respond to. These might be information products, physical products, or even services. The important thing is that you check the product yourself for quality to make sure it’s something that you will feel good about putting your stamp of approval on.
Many list owners make the mistake of simply choosing offers based upon their commission without checking to make sure it’s something that their readers can actually use. By hand-selecting what you promote, you’ll gain the trust of your list members and they will be more likely to buy from you in the future.
In doubt? Don’t promote.
Want to learn more about affiliate marketing?
The course I recommend Affiliatenaire
Tip #32 — Promote Your Own Products
What many list owners end up doing is creating their own products (if they don’t have them already).
This gives you ultimate control over what you’re offering to your list, as you are the one who decides what goes into the product. This is amazing, because after a while you will have gotten a feel for what the members of your list really need. This allows you to zero in on their wishes and hand-deliver them a product you know they’ll be happy to pay for.
It can also be more beneficial to promote your own products, since you don’t have to split the commission as an affiliate. This can be more lucrative in the end. Having your own product can also brand you as an expert. As soon as people see your name on a book or other product, they know that you are a serious person in your field.
If you don’t have your own product yet, I recommend you check out the free information at Small Reports Fortune
Tip #33 — Presell The Product
No matter whether you’re promoting an affiliate product or you’re providing your own, you need to make sure you presell the product.
Preselling means to warm up your reader BEFORE he/she is sent to the sales page.
That means using good copywriting skills right within your e-mail that will show people that the product that you’re recommending is one that they actually need. Empathize with the reader, and show that this is a product that can do exactly what they need it to do.
That doesn’t mean you’re going to hype the product at all or lie. You can certainly make a lot of sales without making false claims about anything. It will be easier than you think to presell to your customers if you are promoting a product that you truly believe in.
Tip #34 — Create Special Offers
Creating special incentives and offers can help you to make sales. Your list members will be thrilled to get discounts just by being a member of your list. This strategy also makes being a member of your list special and exclusive – something they can’t get from the competition.
Here are some ideas…
Negotiate a special discount with a product owner if you’re an affiliate. Ask the owner for a percentage off, a free trial, or even an added bonus – just for your readers.
Create and offer an added bonus yourself. Provide it only to those readers who buy a product through your affiliate link. For instance, an extra report, audio, or maybe even your notes that you took when YOU went through the same course.
Drop your price just for your list members on a product that you own.
Offer Resale Rights or PLR rights to your own product – only to your list.
Bundle up other people’s Resale Rights products into a package and offer it at a steal.
Offer personal coaching only to your list members. (Want to know how? http://www.easycoachpro.com/yourowncoaching/ )
No matter what you decide to do, keep in mind that you need to treat your list members like gold, which means giving them offers that nobody else has access to.
If you make these offers truly special, you’ll get customers for life!
Tip #35 — Don’t Be Afraid To Change Out Products Over Time
It can be very tempting to just leave everything as it is after you’re done setting up different products to promote in your autoresponder series. The truth is that some offers may not convert as well as you thought they would. You need to check your stats and periodically clean things out. Test different offers to make sure the needs of your list members are being met — and that you’re earning as much money as possible.
That may mean trying different affiliate offers or taking note of your list member’s feedback and creating products based around that. Even though your autoresponder series can be “set and forget,” that’s not always the best case scenario.
Jim Stott
Magical Marketing, LLC
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Additional Goodies for Making Twitter Use Easier
There is no shortage of programs and applications used to make Twitter readily accessible and easier to use. Many of these can save you time and add convenience so you can make the most out of your Twitter time.
Some of the most helpful Twitter tools include desktop clients for accessing Twitter without needing to spend your time on the actual Twitter website. The two most popular desktop clients for Twitter are TweetDeck and Twhirl.
Desktop Applications
TweetDeck is an Adobe Air application that can be used on either a Mac or PC. It helps you break down the vast amount of information on Twitter into manageable sized groups, which helps you stay abreast of your conversations. You can split your TweetDeck screen into columns, helping you to sort things out. For example, one column is for your regular tweet stream, much like your Twitter home page. However, you can also set up separate columns for your @replies, your direct messages, designated groups of people or results of a keyword search.
When you separate things into these various columns, you remove a lot of the “noise” from Twitter and can see the information most important to you. This is especially helpful so you don’t miss any replies sent to you by other users, as well as showing you direct messages instantaneously. One big frustration with the Twitter webpage is you have no way of knowing someone has sent you a direct message, without continually checking that page. The same applies to your @replies (messages sent to you, but in the public stream.)
When you use Twitter from the website, you need to keep your focus on the page so you can see what’s happening. There’s nothing wrong with that if all you are doing is tweeting, but many people prefer to multi-task and tweet throughout their day.
TweetDeck lets you continue working on the web, or any other program you may be using and alerts you when you receive messages, with a little chirp and a small pop-up window. Then, with just a glance, you can see if the tweet is a direct message, a personal @reply or a response to a keyword search or simply a general tweet from another user.
Using TweetDeck for its search feature is a great way to keep an eye on your company name, a keyword for your industry or any other topic you want to keep in your sights. For example, if you are selling golf shoes, you can set the search feature for that term and whenever someone tweets about golf shoes, it will show up in your search column.
TweetDeck also helps you respond quickly and easily to other people in a few different ways. When you hover your mouse over a person’s avatar, you are given four options: reply, DM, ReTweet or the other actions option. The others actions button offers you a range of choices from following to translating the tweet into another language, among others.
Another popular desktop client for Twitter is Twhirl. Twhirl is much smaller than TweetDeck and doesn’t have as many features, but it does give you a small compact application to tweet and follow your tweet stream. Twhirl will also let you know when you have new messages. It also has a search feature. It also allows you to keep track of some other social networking sites such as Friendfeed, laconi, ca and Seemic. Twhirl will cross post to Facebook, MySpace and LinkedIn as well.
Both TweetDeck and Twhirl have built in link-shorteners, which shrink a link to help accommodate your 140-character limit on Twitter. These are only two of the various desktop clients you can use for Twitter.
Other Handy Twitter Apps You Might Find Useful
Many other applications serve to make your Twitter experience more convenient. Several of them allow you to schedule tweets to be posted at a later date and time. There is some controversy over whether these are a good idea or not. Many people feel they sorely neglect the social aspect of Twitter, which is the main point of the site. Other people, however, like the flexibility of being able to schedule tweets for times they are unavailable to do so manually.
This is a popular service for scheduling tweets. Tweet Later lets you set up a tweet or a series of tweets and schedule them for broadcast later. Tweet Later will also let you automatically follow anyone who follows you and you can even automatically send a welcome message to your new followers.
This application gives you the option of automatically following anyone who follows you. It will also send you a daily email with the names of everyone who follows you or un-follows you each day.
Some people like to know who unfollows them, as they believe it will help determine if they are tweeting unpopular posts. However, the general consensus is to not worry so much about those who un-follow you. There are plenty of fish in the Twitter Sea and if someone decides to stop following you, it doesn’t necessarily have any great impact on you or your business.
Twitter Grader – There are also some services to help you connect with appropriate people to follow. One of the most popular one of these is Twitter Grader. Twitter Grader calculates the power of your Twitter network based on who you follow, who follows you and how often you tweet. The more popular your followers the higher your Twitter Grade. Twitter Grader also gives you suggestions for people to follow based on your profile and the most commonly used words in your tweets.
Twitter Buttons – This is a site where you can pick up cute buttons to paste on your website, blog, newsletter and more that encourage people to follow you on Twitter. They’re free and updated frequently.
URL Shortening Applications
One type of service many people like to have available on their tool bar is an URL shortening service. Because Twitter limits you to only 140 characters per tweet, posting a link to your website can be troublesome. There are several services that let you type in the URL of any site and will then shorten it into a clickable URL that uses fewer characters.
Here are just a few:
You will find many more applications and services available to help you get more out of your Twitter use. There are new ones being developed everyday. If you aren’t sure how they work or which ones are the best, simply ask around right on Twitter itself. You’ll find plenty of people more than happy to offer their opinions. In fact, one of the things you will notice on Twitter is plenty of people are more than happy to share all kinds of things.
Conclusion
The atmosphere on Twitter is a bit like a party filled with generous, helpful go-getters who truly enjoy interacting with people and doing all they can to help each other out. THAT could just be the secret power of Twitter right there – real people letting down their guard just a bit and truly enjoying helping each other create successful businesses. There is a genuine cooperative spirit on Twitter that is making it one of the most popular spots to be on the Internet.
What are you waiting for? Start tweeting and join in the revolution. Watch your business soar to levels you couldn’t have even imagined.
Twitter Resources & Additional Tools to Make Marketing with Twitter a Breeze
Custom Background Designs for Your Profile Page
Twitter Desktop Clients:
More Bling for Your Twitter Account:
Twit This – Let people tweet links to your website pages or blog posts automatically with this. You can copy the Twit This code to almost any website and there’s a plugin for WordPress that will add it to each and every post you publish!
Twit Pic – Share your photos with your tweeps!
Twitter Grader – How cool is your Twitter account? Want to find more people in your target market to follow? Here you go!
Tweet My Blog – Want to post a tweet every time you update your blog with a new post? This tool does it automatically if you have a WordPress blog. You can even promote it as an affiliate!
Additional Twitter Applications – From using Twitter on your iPhone to posting badges that pull your tweets over to your blog or website, you’re sure to find what you’re looking for to make Twitter an even better resource in your business.
Jim Stott
Magical Marketing, LLC
Link Shortening Tools:
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How to Find People to Follow & Get Followers Too!
Building a network on Twitter starts by finding people to follow. While you want to build a list of followers that is comprised of people in your target audience, you should also include a variety of other people as well.
Twitter is an amazing place to connect with people for new ideas, joint ventures and partnerships you may not find in your other business activities. By following people in your own industry, you can find inspiring ideas, opportunities to help others and the camaraderie of connecting with people who understand the ins and outs of what you do. Every field has specific highlights and lowlights that only others in that same field can relate to and understand. When you get to know people who struggle with the same issues you have, you have the opportunity to encourage each other and offer suggestions for working through the tough stuff. Many people in business online work in a solo enterprise, which can become extremely isolating and stifling. Twitter can be an excellent remedy for this affliction – which can lead to greater productivity and success.
There are several ways you can find people to follow on Twitter. Starting from your home page, you can look to your right and find the link that says “Everyone”. This is called the public timeline and it will show you tweets from absolutely everyone on Twitter. Read through these until you find one that interests you. Then simply click on the username or profile picture to go to that person’s home page. Read through some of their tweets, go to their website, and read their bio – whatever you need to do to get a sense of who they are. If you like what you see, click the follow link under their picture and voila, you are following someone!
Another way to find followers is to use the “Find People” link. This is at the top of your homepage, in the navigational links. There are four different options in the Find People section.
- Find on Twitter: Here you can search for people by their username or their real name. This is great for searching out specific Twitter users.
- Find on Other Networks: This feature lets you import names from your Gmail, Yahoo, Hotmail or MSN accounts. You do need to enter your email password, but it isn’t stored and you won’t be spammed by Twitter.
- Invite by Email: You can enter email addresses here and send them a pre-written message inviting them to Twitter.
- Suggested Users: This little feature will offer you some possible users to follow. Many of these names are celebrities on Twitter – it may not do a whole lot for your business networking goals, but then again, you never know. You might just enjoy what they have to say!
On the bottom of your home page is the “Search” function. You can use Twitter Search to look for a username, a topic or a keyword. Type in your search word and you will instantly get a page of results containing that word. This is a great way to find followers in your niche. Again, when you see a tweet that resonates with you, go to that person’s homepage and look around a bit. If you like what you see, add them to your following list.
Once you are following a few people, you can check out their followers! Go to their home page and check out their followers. On the right side of their page, you see a link that says Following, with a block of photos underneath it. Click on the link or on a photo to go to the profile page of that Twitter user.
Finally, you can get followers by adding those who follow you. As you start tweeting and interacting with people, you will start gaining followers of your own. Many people follow everyone who follows them. Other people are more selective and only choose to follow back those who are in their niche. The choice is yours, but don’t limit yourself too much. You may miss out on some great new friends, colleagues and customers.
Mistakes to Avoid on Twitter
There is no “right way” to use Twitter. Some people use it as a purely social platform, others use it as a teaching tool and still others use it for both of these reasons – and more. There are, however, a couple of important things to avoid doing on Twitter.
- The biggest mistake to avoid on Twitter is using it solely as a sales platform. If the only tweeting you do is self-promotional, you’ll burn your bridges before you have a chance to even build them properly. You need to focus on the networking aspect of Twitter before you try to sell. Spend plenty of your tweet time reaching out to others, sharing useful information and being a social butterfly. If you focus strictly on self-promotion, you will be ignored or worse yet, blocked by other users.
- The other mistake to avoid on Twitter is spending all of your tweets on literally interpreting the “What Are You Doing?” question Twitter asks at the top of your home page. While you can certainly include information about your daily life, don’t focus solely on your mundane activities. No one cares if you are brushing your teeth or doing laundry all day long. The primary tactic on Twitter is to be engaged with other people. Ask questions, offer helpful links to things you are reading that might be of interest to your followers and seek out ways you can be useful to other users. Always remember Twitter is a networking tool – not a sales engine.
- Some applications that work in conjunction with Twitter allow you to set up an automatic direct message to be sent to people who begin following you. Although many people use these auto – DM features, a large number of Twitter users frown on them. Several Twitter polls have shown that a large majority of users do not like automated messages.
- If you do send direct messages in response to new followers, sending a link to your website – especially if you are trying to sell something – is a huge No-No! Most folks on Twitter would like to get to know you first before you start trying to sell your products and services.
Jim Stott
Magical Marketing, LLC
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Relationship Building Secrets
We’ve already discussed how important it is to build a relationship with the members of your list. Still, that doesn’t mean it’s easy. The chances are good that you are competing with several other marketers who have a list in your niche, and you need to come out on top to win.
That means building a relationship, gaining their trust, and really standing out. Yes, you probably want to make as much money as possible with your list, but that often means having them trust you first.
This is your “give,” while the monetary gains they will eventually receive is your “take.”
Tip #26 — Keep The Long-Term Results In Your Mind
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you feel sick and used.
The same thing can happen with members who join your list. Before you send your message, always think about the long-term effects that message could have. If you’re just trying to make a quick buck, and you’re not promoting quality, it will come back to bite you in the end.
That means if you’re an affiliate you should review the products that you’re promoting to make sure they are high quality. Don’t promote something just because there is a high commission for you! The same thing applies if you sell physical products. Make sure that everything you do and the products that you promote are in the best interest of those who have subscribed.
Tip #27 — Showcase Yourself As An Expert
The people who have signed up for your list have probably done so because they want to learn more about what you have to say. They would not sign up if they weren’t sure they could learn valuable information or gain some insights for doing so.That’s why you should present yourself as an expert at all times. That doesn’t mean being “cocky” or giving out false information. It simply means relaying information you deem important, and knowing that the advice you’re giving is in the best interest for the members of your list.
People trust and look up to experts. Your relationship with your list will grow stronger than ever as you share your expert strategies, tips, and tricks to help your list members.
Tip #28 — Show Your Members Real Results or Data
If you run a business that can offer case studies or data; you will get the best results by sharing these things with your list members.
For example, if you are an expert at selling items on eBay, you can show real-life case studies from your sales last week. Show people how you write your copy, price your items, and got the most out of each sale.
This works across many different types of businesses. The point is that people like to see real-time results, and they are often impressed by and respond to them.
This works very well if you are eventually going to promote a product that you have used. So, as an eBay seller, you might have read some books that helped you get to the point you’re at now.
You can recommend the same books to other people, and earn commission from them if you don’t have your own product.
Tip #29 — Show Your Readers That You Care
One thing that should be at the top of your agenda at all times is showing your list members that you care about them. This is especially true in some niches where people are going through a difficult period in their lives. It doesn’t matter which niche you’re in, however, people are more likely to be responsive if they know that you care about their needs, wants, and desires.
By simply empathizing with them and showing that you know exactly what they are going through, you will appear as more trustworthy. It should be easy for you to do as you are an expert in the topic and you know a lot about the people in your niche. If you’re not quite sure about what they’re going through, you can always visit niche forums and read posts written by people in the niche.
For instance, if your niche is pregnancy fitness, then visit pregnancy message boards and search for “exercise” to see what questions, comments, and concerns your potential readers may have.
Tip #30 — Ask For Their Feedback
Just because you have an autoresponder sequence set up does not mean it has to be a one-sided conversation. You can get a lot of valuable information simply by surveying your list members every so often and asking for input.
Give them some sort of incentive for filling out a survey for you (free report, audio, video, discount coupon, or free service), and you’ll gain access to what they really need and want from your list. This helps build your relationship with your readers because they feel like they are valued and that you really care about them and their needs.
How do you set up a survey?
You can simply have them reply to your e-mail messages, or you can set up a more formal poll or survey. There are many popular options out there, with one of the well known ones being SurveyMonkey.com.
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Tip #22 — Study The Basics Of Copyrighting Before Getting Started
You may not think of yourself as a copywriter, but I recommend that you study the basics of copy to make the most of your list.
Elements such as the AIDA formula will certainly improve the responsiveness of your list.
AIDA stands for:
Attention
Interest
Desire
Action
This means capturing their attention, interest, desire, and finally having them perform the desired action.
No, I’m certainly not recommending that you hold off on starting a list or growing your list until you’re a highly skilled copywriter, but I do recommend that you continue to study copywriting to continually improve your results.
If this sounds really difficult, you may wish to purchase an ecourse with PLR rights at www.MostlySanePLR.com
Tip #23 — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
My absolute favorite course on this topic is:
Subject Line Secrets by Jimmy D. Brown
Tip #24 — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
Tip #25 — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. It’s probably best to find something in between.
If you are a writer who tends to go on and on, you have to remember that people are very busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Find a happy medium, and your response rates will likely improve.
Jim Stott
Magical Marketing, LLC
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Tweeting – Get Social!
There is an art to using Twitter to its full capabilities. The most important thing to remember is to be social and really interact with people in a new way.
The quickest way to ruin your Twitter credibility – whether you are a new user or a seasoned vet – is to use Twitter as a platform to hype your sales pitch and hawk your products. Twitter is about networking – not about direct sales. It’s Twitter, not Tupperware. Your goal isn’t to see what the tally is at the end of the day. Instead, your goal is about how many people come to the convention – your website. Well, if you’ve ever dealt with an over-zealous party planner, you know you love to hear about what they do, but not every time you hear from them and certainly not several times a day.
Disclaimer: Of course, sales are the lifeblood of every business and whatever industry you are in, if you can sell aggressively and deliver what you sell, you’re on the road to mega-success.
My point is Twitter is not the store front. It’s the vehicle that takes you to the storefront. And on Twitter – is all about the ride on the way to the sale. So get tweeting and have a little fun, while connecting with people for a bit before you try to sell them your products and services.
To tweet most successfully, vary your messages between encouraging and uplifting others, offering helpful tidbits in your area of expertise, sharing a bit about your real life and the occasional offer or link to your site. You should consider a ratio of about 20 to 1. In other words, for every sales tweet, you need 20 interactive tweets without pitches or site links. The exception to this is if you have a blog with frequently updated content. There is nothing wrong with letting people know you’ve posted to your blog, but it is critical that you are also posting the other types of tweets.
Answering the Ever Popular Question, “What Are You Doing?”
To post a tweet (or message) on Twitter, select the Home link from your navigation links. Fill in the box that asks “What are you doing?” Remember, you only have 140 characters to work with so make it count!
Type in your answer letting others know what you’re up to. Click the “Update” button. You message has now been sent and others will see it.
Replies & Direct Messages
One of the best ways to use Twitter is to reply to other people’s tweets. When someone asks a question or makes a comment you can answer or respond to, use the @ sign before their username to reply to them. Here’s an example:
Notice how all the tweets directed to the user NicoleDean had the @symbol before her username? You can check all of your own replies by clicking the replies tab on the right side of your homepage.
You can also click on the small arrow at the end of the user’s tweet you are replying to. When you reply to someone in this way, others can see what you are saying as the reply shows up on the Tweet timeline.
So, what do you do if you want to send a private message to someone without everyone else on Twitter seeing it?
If you want to carry on an exclusive conversation with one person for more than a few tweets, it’s a good idea to use the direct message (DM) feature. This allows for privacy (great for things like getting email addresses, phone numbers, etc.) from the entire Twitter universe (Twuniverse).
You can go to your DM folder from your Twitter home page by clicking the link on the right hand side of the page. Once you’re there, you will see a drop down list of the people you can direct message.
Note: The only way this feature works is when both parties are following each other.
The other way you can direct message someone is by typing the letter D, leaving a space and typing the username – without the @ sign preceding it in the text box of your home page. Example: D username
Re-tweeting (RT)
One way to interact on Twitter is by re-tweeting something someone else has said. Re-tweeting is simply repeating what another user has said, preceded by an @ and their username. If you want to re-tweet something a particular user has said simply type the following, like in this example!
Re-tweeting helps you out in two different ways:
- It provides content to your followers.
- It gets you in with the original tweeter.
Re-tweet fairly often, but keep it for things that are truly worth repeating. Again, don’t use this method of communication as your sole type of tweet, but mix it in with your other posts.
Another way to spread the word even more about you (and your business) is to provide your followers with quality information that will have them re-tweeting your messages to their followers!
So, how do you find people to follow and more importantly get followers of your own? After all, no one likes talking to themselves, right?
Jim Stott
Magical Marketing, LLC
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Show ‘Em Who You Are
Your next step in preparing your Twitter profile is to upload a picture to be shown with your tweets and on your home page. Click the “Picture” tab and upload your photo of choice.
This isn’t the time to be shy. Use a real photo of yourself. You want your followers to see you as a real person, so they choose to interact with you and a real photo goes a long way toward helping people connect with you. It helps to use the same photo you use on other social media sites as well as on your own site or blog.
Give Your Page Some Personality
Finally, you can customize how your homepage looks under by clicking the “Design” tab. This feature allows you a small amount of flexibility in the look of your homepage.
There are a few default design backgrounds you can choose and you can change the colors of your background. It can be helpful to use colors that complement your website or blog colors as part of your branding strategy. The design feature in Twitter is pretty limited. If you are interested in a custom background, you can design your own in Photoshop, hire a designer or use a service like TwitterWebs.com or TwitDesign.com for a custom Twitter background.
If you have a custom background made, you can share more links with the people who view it. Although these links are not clickable, your background is a place you can at least let people know how they can connect with you. It’s a great place to share your other social media profile names or links, like Facebook and LinkedIn. You can post a phone number if you like or any other information about your business. While it’s good to have clear information available so people can find you if they like, be careful not to let your background become too crowded or cluttered. Keeping it simple is the best route to go.
Here’s an example of a custom background made by TwitDesign.com for the user NicoleDean.
Now that you’ve created your account and customized your profile, you’re ready to get started using your Twitter account. In other words, it’s time to tweet!
Jim Stott
Magical Marketing, LLC
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Using Twitter with Your Cell Phone
On the right hand side of your home page, you will see section towards the bottom labeled Device Updates with a link “Set up SMS Device.”
If you want to send and receive your Twitter messages from your mobile phone or an instant messenger, you can add that information here. Keep in mind however, if you use your cell phone to communicate on Twitter, you may be charged standard text messaging rates for your tweets.
Notification Options
Click on the “Notices” tab and you will find options for receiving email notifications when people follow you or when you receive a direct message. A direct message is a private message sent from one follower to another, without showing up in the general stream of tweets for others to see.
It’s a good idea to select the email option for direct messages (or DM’s, in Twitter-speak) as you don’t receive any other notification that you have one. All DM’s you receive do show up in a special section on your home page (labeled Direct Messages) but other than checking this area periodically, you won’t know they are accumulating without the email notifications.
It’s also nice to receive an email when you get a new follower so you have the opportunity to follow them back and/or send them a “welcome” message. (This is a great opportunity to let them know a bit more about you and your website, but don’t make it too sales pitchy. After all, you’ve just met!
Jim Stott
Magical Marketing, LLC
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How To Get Started On Twitter
The easiest way to get a real understanding of the power of Twitter is to create an account and get started. It only takes a few minutes to set up your account, so let’s get started.
Setting up an Account
Go to http://www.twitter.com and click on the “Get Started – Join” link.
You’ll be taken to a form to create your account that looks like this, where you’ll enter your first and last name in the Full Name box. (Easy so far, right?)
Then follow the steps to create your username. Your username is the name everyone will know you by, so give some thought to the name you choose.
Every time you post a message, known as a tweet, on Twitter, your name and profile picture will be displayed, so you definitely don’t want to choose a username made of random numbers and letters.
Twitter lets you use up to 15 characters (with no spaces) for your username, so use them wisely. If you choose not to use your actual name, try to create a name that tells people what you do. You can use your business name, but very often, something a little more personal is more effective. Remember the key to social media is the social part, so you want to choose a username that lets people relate to you as a person. Keep in mind, also, that if you choose a random username made up of assorted letters and numbers, people may think you are a spammer and block you.
Your next step is to enter your email address. Make sure you enter an actual email address that you use on a regular basis. Twitter will not send you spam email, but they will use your email address to alert you to new followers and direct messages, if you choose to be alerted later in your profile. You will also be notified, via email, if you lose or forget your username or password.
Once you create your account, you will be taken to a screen where you can check to see if anyone you know is already using twitter based on various email address. We’ll skip this step because well, almost everyone is using Twitter!
Next is a screen with some suggested followers. You can scan through if you’d like or you can choose to skip this step as well.
Now we’ve reached the area that will help you market yourself and your business. This is where you start personalizing your profile.
In the upper right hand corner is your navigation panel, with links to move around the backend of your Twitter account. Click on “Settings” to continue personalizing your Twitter account.
Once you reach the settings page, you’ll notice some things are already filled in for you. Your name, Username (this is what makes up the URL to your profile page) and your email address. If you want to change them feel free to do so now. You’ll need to re-enter your password if you do.
After you get those items they way you want them, there are two important fields you need to fill in so that people can find you and your business.
- The first is the “More Info URL.” Use this to add a link to your website, blog, Facebook page or any other significant link you have that gives people an opportunity to find out more about you and/or your business.
- The other field you need to fill in is the “One Line Bio” field. Here you have one line (160 characters) to share some more information about yourself. Make this as interesting as you can in the space allotted. This bio will be one of the ways people decide if they will follow you or not, so tell them who you are and what you do.
The settings page also allows you to add your time zone and your location. So be sure you complete those too.
Finally, on the bottom of the page is a box you can check if your want to protect your updates. If you check this box, people will only be able to see your updates if they have special permission. This option is not recommended – especially when you are trying to build a network of followers. Unless you plan to use your Twitter account to communicate only with a select group of people, you should leave this box empty.
When you are finished filling in your settings, be sure to click on “Save” at the bottom of the page. In the next lesson, we’ll navigate back to your home page and continue.
Jim Stott
Magical Marketing, LLC
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