Below you will find a guest article from Jimmy D. Brown,
developer of the Multiple Streams Theme wordpress blog
theme.
For more information on turning on ten "built-in" ways
to make money from your blog, visit
http://www.multiplestreamsblog.com
The Easiest Way To Outsell Other Affiliates
If you’re an affiliate marketer, then you’re always looking over your
shoulder to see if the competition – your fellow affiliates – are catching
up to you.  Or, worse than that, you’re looking up ahead trying to catch up
with them!
At times any market can be crowded, so selling the same thing to the
same group of people means you’re lucky to get just a small share of
the market.  Imagine having thirty-five Wal-Mart stores in one small
town, all competing with each other to get the local business.  You
get the idea.
But it doesn’t have to be that way.  The easiest way to outsell other
affiliates is this…
Turn your AFFILIATE offer into a UNIQUE offer!
You see, most affiliates try to sell the product as is. If your
prospects are shopping around, they’re going to skip all the “buy
from me” offers.
Instead, they’re going to focus on those offers that give them an
incentive to buy. And that means you can outsell the other affiliates
simply by offering a bonus product to anyone who buys through your
affiliate link.
I’ve been teaching this concept since 2001 and, all things being
equal, those affiliates who put this into practice will outsell those
who don’t virtually 100% of the time.
It’s a very simple strategy.  Let’s break it down into three steps…
Step 1: CHOOSE Your Incentive
Your goal is to make your offer stand out from the crowd by offering
an incentive to buy from your link, thereby boosting your conversion
rate. And that means you need to offer a bonus that enhances or
otherwise complements the affiliate product.
Did you catch that?  Your bonus should “enhance” or “complement” the
product you are promoting as an affiliate.  That’s what makes for the
best incentive.
------------- Case Study -----------
Let me give you a “real” case study (not made up … actually done by
one of my customers).
A customer – who is also one of my affiliates – recently purchased
my Multiple Streams Theme wordpress blog theme.  He loaded it to his
site.  Then, he invested a little time writing a small report that
teaches how to customize and tweak the theme.  He offered this small
report, filled with insider shortcuts and tips for enhancing the
theme, as an incentive to anyone who ordered the Multiple Streams
Theme through his affiliate link.
Brilliant.
I’m just guessing, but I bet the report didn’t take him half an
hour to write.  He just logged his own personal experiences.  And
yet it has high value to anyone who has plans to order the theme.

That’s how you outsell other affiliates.  You turn your AFFILIATE offer into a

UNIQUE OFFER.

------------- Case Study -----------
One way to do this is by reading the sales letter for the product
and choosing one particularly enticing bullet point.
Example #1: If the sales letter tells prospects they can learn how
to get traffic from social media sites, then you can create a report
called “27 Ways to Use Social Media to Drive Traffic to Any Website!”
Example #2: If the sales page for a diet book promises a month of low
calorie recipes to customers, you can create a supplementary low calorie
recipe book and give it away to those who buy from your link.
Example #3: If you’re promoting a dog training book and you see a bullet
point about eliminating bad behaviors such as jumping, incessant barking,
digging in the gardening, etc. You can create a report or even a video
called, “The Secrets of Training the Perfect Dog: How to Keep Your Dog’s
Paws Off Your Guests, Off Your Counters and Out of Your Garden!”
The point is, your freebie should be directly related to the affiliate
offer. You want your prospects to buy through your link just because
the incentive is so enticing.
What kind of incentive?  You can do videos, software, coaching,
advertising, installations, services, etc.
But, “pound for pound”, the best and easiest incentive to create is a
small report.
Step 2: CREATE Your Incentive
Once you decide on the topic, your next step is to create the bonus
product. If you’re creating a short report or video, you can probably
finish it in one day. Otherwise, you can hire a trusted freelancer to
do it, which frees your time to focus on marketing the offer!
Tip: You find ghostwriters on sites like WarriorForum.com, Elance.com,
and GetAFreelancer.com. You can also ask for recommendations from your
colleagues via your social networks or on business forums.
Step 3: CIRCULATE Your Incentive.
Finally, your last step is to promote your offer by letting prospects
know that anyone who buys the affiliate product using your link will
get the bonus product.
Let your list know.  Tell your blog readers.  Tweet about it.  Purchase
advertising.  Distribute free marketing materials such as ezine
articles.  Mention it in sig files at forums.  You know the drill.
Now, there are a few ways to deliver the product:
1.  On the download page. If you’ve developed a relationship with
the product vendor, he may agree to set up a special sales page that
promotes the bonus plus a special download page so that customers can
download it instantly after purchasing.
2.  Manually. You can have customers forward their receipts and then
you send them the link to the bonus.
3.  Automatically. You can also set up a special email address with
an autoresponder, so that anyone who sends you a receipt gets the
download link automatically. (Naturally, some people will try to
“cheat” this system.)
And there you have it – the simple three-step strategy you can use
to outsell your competitors and put more money in your pocket.
It’s so easy you could be making more money by tomorrow… if you get
started today!
Speaking of “making more money”.  If you have a blog, how would you
like to have ten “built-in” ways to increase your affiliate commissions
from your blog?  Visit
http://www.multiplestreamsblog.com to learn
more.  NOTE:  The offer mentioned at the website will no longer be
available after Friday, March 19, 2010 at 10PM.  Jimmy is “retiring”
it then and discontinuing all sales.

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article-writing2Choosing Your Article Topics

What will you write about in your articles? That is the big questions most people who want to break into article writing have when they begin. The field is wide open when it comes to what information you offer on the Internet.

The first thing to consider is what you like to write about. All of us have hobbies and likes as well as dislikes. You can write about these things from your perspective. Write enough articles and you might qualify as an expert in your area within online communities.

The Reason for the Articles

Why are you writing the articles? If you are starting a blog and want to draw attention to your site, you’ll want to choose topics that will be interesting to fellow readers on the Internet. Surf the Web and research what topics are hot right now. Some topics that are always popular: fashion, celebrity news, new products and services and health issues. These categories will help you to generate a list of possible article topics.

When writing to draw traffic and attention to you, it is important to write articles about a topic that people are talking about. There may not be a lot of articles on the Internet about pygmy animals, but if there is not an interest in the subject, your articles will go belly up in no time.

Are You Creative?

There is very little that is new under the sun. You may have to write about topics that have been written before but put a new spin on it. Using your unique voice and basic examples, you can recycle a topic to your advantage.

Brainstorm your topics. Start by looking at your interests. Then, move on to your job for ideas. Finally, what is your family up to? All of these people and interests make a good base for your article writing.

What are you curious about? Maybe you wanted to know why the sky is blue. Take some time and look up information about the sky and its color on the Internet or at your local library. Now, you can write an article that people will want to read. Whatever fascinates you can turn into a new avenue to find article topics.

Use Your Experiences

Each life has a story to tell. Your stories may be interesting to others. Use both positive and negative situations as a tool create how-to articles and give advice on a variety of topics.

What are you going to write about in your articles? The possibilities are infinite if you keep an open mind and use all of the resources at your disposal.

Researching Your Article Topics

Before you can write you need to know something about your topic. Even if you have had some experience in the area, there is no harm in getting extra information from other sources to craft a well-written article. This is where research comes in.

Everybody doesn’t know how to conduct research. It is more than just typing a few words in the search engine of your choice. That is just the first step. Researching an article topic is like mining for a diamond in the rough. You may find a few on the surface, but the larger ones are found deeper in the earth.

Here are a few pointers to get you started:

1.      Ask questions. Let’s say that the subject of your article is about making the perfect apple pie. You’ll want to know the ingredients. That’s simple. But what kinds of apples are good for making an apple pie? What’s the history of the apple pie? These questions lead you to more information for your articles.

2.      Talk to others. People’s experiences lend credibility to your articles. Interview family, friends and professionals who know something about your article topic. If you are doing a series of articles on health-related topics, talk to your doctor and ask questions whose answers would interest your readers. Don’t forget to quote your source in the article.

3.      Go to the library. While a lot of information can be found on the Internet, there is still no substitute for cracking open a book. Your local library has books on a variety of subjects as well as old newspapers, film reels, videos and more to help you research your topic.

4.      Watch television. Too much television isn’t good for you but in this case it can help you out with your project. There are dozens of channels that show documentaries on everything from cooking to World War I to how the pyramids were built. With a documentary, all of the research has been done for you so all you have to do is sit comfortably and soak up the information they provide.

5.       Look for other resources. Don’t limit yourself to one area of research for your article topics. Attend conferences that relate to the subject. Visit your local museum, zoo (if your topic is animals) or join a local group with interests related to your topic. All of these avenues can provide a rich cache of information to fill a ton of articles.

Before you sit down to write the article, you have to find information on your topic. One way to find information is the Internet. But, there is a whole world of other choices for research that you may not have considered.

Product Reviews: Blog and Make Money

When you want to buy a new product, it is logical to ask someone you trust what they know about the product. For the article writer, one way to get noticed and create traffic is to write product reviews for your products and others.

One key to successful affiliate marketing is to promote your products. As an affiliate, your job is to promote products that you believe in for someone else. You may have links on your site to these affiliate products but no one is going to click without further information about the products.

As a writer, you are a valuable part of this process. Product reviews are well read on the Internet. It is faster than phoning a friend sometimes and you can get opinions from several different people about their likes and dislikes. If you want to make money with your blog, this is one way to do it.

A snippet about this product or that won’t cut it. You need a structured article that answers all of the questions buyers like you might have. Here are a few pointers for writing eye-catching product reviews.

1.      Mention the product in the title. Some people think of titles like, “The Last Mop you’ll ever need.” That’s great, but without pointing specifically to a brand of mop, this article will be passed over for one that does. Instead you can say, “Swiffer WetJet: The Last Mop you’ll ever need.” That mentions the product up front and a little extra to bait the hook.

2.      Capture their attention in the first paragraph. What can you say about the Swiffer WetJet? Hit the high points in the first paragraph so your readers will know what will be discussed further down in the article. Mention the product again and what it has done for you.

3.      List the pros and cons of the product. Readers can spot a sham product review in a minute. If it is just a glorified testimonial with no substance, you will lose readers for future product reviews. Be honest about the product. Some people may not consider the cons as important as the pros but they have the right to decide for themselves without you hedging your bets.

4.      List tips for improved use of the product. Maybe you know that the Swiffer WetJet works best if the Swiffer Sweeper is used first to get up as much dirt and grime off the floor. Let readers know that. You could sell them on another product. The point here is that tips like this let the reader know that you have actually used the product and are familiar with it. A little snippet doesn’t show any of that.

Product reviews can make you money through affiliate programs or promoting your own products. For a dynamite review, include the information mentioned in the four pointers above.

The Opening Paragraph: Get Their Attention

You’ve just written a fantastic title. It reads like a hook that would get anyone interested in your article. Now that you have that title, the first paragraph has to be equally as dynamic to hold the reader’s attention.

The first paragraph of your article does many things. First of all it tells the reader what you will be talking about. Second, it tells the reader why they should be interested. Third, it does both of these things in such a way that the reader can’t help but keep their eyes glued to the screen until the last word is read.

We are assuming that your paragraph will contain at least three sentences. Three to four sentences is good for your opening paragraph. You don’t want to give away too much, but just enough to peak your reader’s interest.

What is your article about?

The first paragraph makes a statement. Let’s say that you were writing about the safety of airplanes. You have written a compelling title or headline for your article. Now, you have to say something that tells the reader where you are going with your title.

“You are ten times more likely to be involved in an automobile accident than in a plane crash.” That sounds like a good first sentence for your opening paragraph. This line conveys two things: 1) Planes do crash, and 2) Planes don’t crash as often as some would like you to believe. With one sentence, you have stated your position and what you are going to be talking about within the article.

Why should the reader care about what you have to say?

You are going to be talking about airplane crashes according to the above scenario. Well, we know that airplanes crash. Why is it such a big deal to your readers? That is what you are going to explain in the second sentence.

“Airline pilots go through extensive training to learn to fly a plane, while automobile drivers are not always as competent when they hit the road with a license.” Now, you have told people why they should be interested in the first sentence. Air travel has its issues but you can be assured of the training of your pilot. Other drivers on the road pose a bigger danger to you than the airplane.

The reason why the readers need to care is a thought-provoking point. You want to draw the reader into your way of thinking. With a compelling argument, even someone who doesn’t necessarily agree with your point will keep reading to find out what you have to say in support of your position.

Your opening paragraph is the introduction to your article. It needs to tell the reader everything they need to know about your article. How well you state this fact will determine if they continue reading or click on something else.

Write What You Know

You have a talent for the written word that you want to share with others through article writing. But, what can you write about that will interest others? Begin your writing journey where a lot of people begin: write what you know.

Have you ever been given a topic to write on that you knew little or nothing about? It was tough to put pen to paper or fingers to computer keys because you had no earthly idea what to write. If you want to write for a living and make good money at it, you don’t want to start out this way.

An easier start is to write about subjects that you are familiar with. Many online businesses rise out of hobbies and interests that people have a passion for. When you can write intelligently about a topic, readers are more likely to understand and accept what you are saying.

How do you know what you know? Start with a few questions:

  • What do I like to do?
  • What things don’t I like to do?
  • What hobbies do I enjoy doing?
  • What are my talents?

All of these questions lead to the formation of a list of topics that can begin your article writing career. You can write for others on assignment or you can strike out on your own and create a blog or online business using your list as a base.

What’s next? Now that you know what you like, find out all that you can about the topic. Become intimate with your topic. Readers are looking for writers who can be a resource for them. That is what you want also – to be their main “go to” person on a particular subject.

You might love making origami animals but what else do you know about origami? Readers who are interested in origami will want to know the history of the art, how to create various objects and where to purchase their products. It is your job as the writer to provide them with this information. The more that you know, the further you will go and the more money you can make with your chosen article topic.

Writing what you know about has many advantages:

  • You can establish yourself as an expert and write for other sites
  • Your informative articles can lead to increased sales on your website
  • You can convincingly promote affiliate products

Honing your writing skills with familiar subjects builds a base of credibility in the article writing industry. This can lead to a business that is both profitable and a joy to operate.

Finding a Voice to Fit the Writing Market

Each writer has a particular way of writing that appeals to certain readers. Which “voice” will bring you the success that you want in the writing business? Find a voice that is both comfortable and successful by writing on a variety of subjects.

Have you been offended by something that you read before? Was it what the writer said or the way that they said it? The opinion may have been innocent enough but the way it was presented didn’t score any points with the reader.

Each writer has a style or “voice” that makes their writing unique. Different people are attracted to different types of styles. Will your style work for the area of the writing market that you want to influence?

It is hard to pinpoint a writing voice unless you write something. When writers are taught to write, they are usually given formulas to follow:

  • Have four sentences per paragraph
  • Start with a topic sentence
  • Follow your topic sentence with supporting sentences
  • Finish your paragraph with a leading sentence for the next paragraph

These formulas are meant to guide you into the basics of writing. Your work will be matter-of-fact which is okay for school. Try that in the real world and you will be sent a Dear John letter from your potential publisher.

What type of voice do you have?

Let’s see: some writers are funny, serious, teaching, sarcastic, stilted or carefree. There are many shades of each of these. This characterizes the style of writing. Within that style, you have a voice which dictates how your words will come across to others.

Here’s another way of looking at it. You can be funny but will that be relaxed funny where your voice is more conversational. Your voice can also be instructional with a few funny points thrown in. They don’t sound the same to the reader. The first is more like you are talking to a friend. The second is how you would talk in a classroom.

Learn to adapt your voice to different settings

Your voice is who you are as a writer. Whether you are asked to write a humorous piece, an editorial, a news story or a how-to article, your voice is present in each one of these styles. A writer who has found their voice will have an easier time of getting the point across in the appropriate style.

Adapting your voice comes into play more so when you are writing for others. As a writer under contract, you will provide articles in the fashion that upholds the general feel of the main publication. Within those guidelines, your voice will make your work unique.

Writers find their voice by writing. Read over a few of your pieces or, better yet, let others read them and see what they think. Pinpointing your voice is the first step in becoming comfortable within your writing life.

Editing and the Perfectly Written Article

As an article writer, you will be editing your own work before you submit it. It will go through another round of editing with the powers-that-be but if you write for your website or blog, you are the final word for changes. Learn when and how to edit your articles.

Editing is what is done after you have written your first draft of the article. Yes, even articles have a first draft. It is a shorter piece of writing compared to a novel, but the first draft is not the final one.

When you begin to write your articles, the idea is to use the information you have gathered to compose an article on a certain topic. Writing the first draft is fun like coloring outside the lines. Nothing is out of bounds for you. Getting all of your witticisms and thoughts on the page is more important than grammar at this point.

That shocks some people. For Type A personalities, it is hard to resist using the red pen (or the markup screen in Microsoft Word) as you write each and every word. But, you must learn to hide that pen and throw caution to the wind. Unless you do, you’ll miss a sentence or paragraph that would have enhanced your article because it was axed as a thought before it reached the page.

After you have drained every last drop of inspiration for the article then you can bring out the scissors. There is an art to editing as well. You don’t want to cut too much out and lose the main point of the article. Editing haphazardly leads to disjointed sentences that don’t follow a train of thought the reader can get behind.

Editing Stages

1.      Check the grammar. This is the easiest way to begin. If you are writing on the computer, then you can use Spellchecker. Remember, the computer doesn’t catch everything and can sometimes make mistakes. It is rare but it does happen. For instance, maybe you typed the wrong work in the sentence. Say you typed sun instead of son. If the word makes sense from a grammatical standpoint, the Spellchecker won’t flag it. It is important to go behind and read the article again.

2.      Read the article out loud. Some words or sentences sound different to you when you read out loud. You can spot areas where your thought falters.

3.      Cut out the fifty cent words. There are many times when you will have a word limit. Now it’s time to cut out sentences that can be slimmed down to a word or two. Go one paragraph at a time and be sure it still makes sense after the deletions.

Editing is an important part of writing but it has its time and place. Keep the editing hat locked up tight until your writing hat has made good use of your creativity.

Capturing Your Writing Ideas (even on the train)

Writers get their ideas from a variety of places. Many come from real life situations. But, it’s not always easy to put those ideas into hardcopy form especially when you are on the move. Here are some tips to keep those great ideas from getting away.

It would be nice if you could spend all day with pen and pencil in hand waiting for the ideas to flow in your direction. You could try it but you might find your lights cut off or your car repossessed because you haven’t paid the bills. Besides, life doesn’t work that way – for any of us.

Ideas come from the obscurest of situations and they can happen at any time and in any place. You think of a brilliant article topic, but standing on a crowded subway train or driving down the road is hardly the time to pull out your tools of the trade. We can fix that for you though.

Don’t Leave Your Writing Ideas to the Ether

1.      Carry a notepad and pen with you. It can be a small notepad that can easily slip into the pocket of your jeans or the front compartment of your purse. In the elevator, when the guy with the look of death sneezes, you can write down that you want to write an article on elevator etiquette. You can right in shorthand if you know it as long as you get it down. That little notepad (and a flashlight) comes in handy around two o’clock in the morning when it’s dark and you get a burst of inspiration.

2.      Use a voice recorder. On the crowded train or driving, it is easier to voice your ideas into a tape recorder, an mp3 player or your cell phone if it has a voice recorder. It can be used anywhere. Don’t worry about the people staring at you. You’re being creative.

3.      Send a text message. When you have no pen or paper, send your idea to yourself via text message. Sure, you’ll get charged for the text, but you’ll also have the idea you didn’t want to forget.

Writing ideas don’t often materialize when we are prepared to write them down. You’ll need to carry a few things with you to make sure you are prepared for the rogue idea that slides into your brain on the Number 9 train or sitting at the intersection of First and Main.

How to Write a Successful Article

There is a knack to writing a successful article. If it was simple, every article would be a hit. Fine tune your article to reach its intended target each and every time with amazing results.

The Basics

If you break it down to the basics, each article has a general structure. You have the title. The title is used to grab the reader’s attention. When you read the Table of Contents in a magazine, you skim the titles of the articles to see if it peaks your interest. The title tells what the article is about but with a twist so the reader will turn to that page.

The article is divided into paragraphs. Paragraphs are kept within a certain sentence limit to make the information easier to read and absorb. A paragraph that had fifteen sentences is a big mouthful and will lose more than one reader.

The first paragraph is the introduction. It states the case for the article. If it leaves the reader scratching their head, they won’t continue to read.

The last paragraph sums up the main points of the article. An article without a conclusion ends abruptly and doesn’t reiterate what you want the reader to remember.

Skills You Didn’t Learn in School

Each article has a purpose. If you don’t know that purpose, your article won’t reach anyone. Know your target audience. If you are trying to reach gardeners, then the article shouldn’t be about cars. That’s an obvious point but some articles can be about gardening and still miss their target. Why? It could be lack of understanding of the topic or lack of the skill needed to convey your thoughts successfully to the audience.

Know your writing style and give it a convincing voice. Trying to write humorous articles when you haven’t a funny bone in your body will not work for someone trying to instruct potential comedians on breaking into stand-up comedy. You may need to pass on that assignment. Writing styles that are not compatible with your voice will come across as insincere to the reader. They need to hear and feel your passion through your work.

Make your writing format easy to read. Use bullet points and numbered ideas. Both of these techniques break up the look of the article and make it easier on the eyes. Readers can digest an article faster with changes in text like this. Also, they can skim the bullet points and numbered text to see if the article will meet their needs.

Use numbers in your title whenever possible. Which title will get more attention: How to Sew a Pillow or 5 Steps to the Perfect Pillow? Numbers let the reader know exactly what they are getting and in how many parts.

Are you looking to create articles that reach their audience each time? A successful article can drive traffic to your site or an affiliate site as well as increase your sales.

Avoiding Writer’s Block When Writing Articles

Writer’s block is a misnomer. If a writer had a block in front of them, they would have something to write about. But, all the same, it is hard to get the creative juices flowing from time to time. Here are a few ways that you can avoid this situation.

What is really going on when you can’t write? It could be a variety of things that are vying for your attention that are more exciting at the time than sitting down and pecking out a story on your computer. Writing looks like a lot of fun but it is actually hard work that begins with a great attitude.

1.      Psych yourself out. If you are tired, that will overrule any thoughts of writing. Get yourself in the mood to write by thinking about all of the benefits of getting your articles written right now. For one, you won’t be pushed for time later when you really want to have fun. What do you do when you finish a writing project? Maybe you go for ice cream or spend the entire day watching your favorite movies. Think about how much sooner you can do these things if you get to work right now.

2.      Set yourself up for success. Dedicate a section of your home to be your writing area. It could be the table in the dining room or a desk in the den. Wherever it is, design the workspace to be conducive to writing. Don’t do anything but write in that space. That way, when it is time to write, you have a place to go that inspires your writing genius.

3.      Accept imperfection. Do you think that all of the famous writers out there became so with their first draft? The first draft is always about getting all of your ideas down on paper. Don’t try to wear the editing hat and the writing hat at the same time. It stifles your work. Instead, be happy with run-on sentences, notes in the margins and grammatical errors. You can always clean it up later.

4.      Do more research. If you are having a tough time coming up with what to say, dive back into the research mode and find more information on your subject. The information you have is alright but maybe you are missing that one element that will make your article pop off the page with your readers. You can never do too much research anyway. It just gives you more to work with for future articles.

5.      Take a meditation break. Maybe you are anxious about writing your article. Will it be well received? Do I have what it takes to be a writer? All of these thoughts can cause you to end up with a blank creative slate. Take a minute to relax your mind before setting to work.

Are you hitting the proverbial brick wall when you sit down to write? Try these ideas to get those articles written even when you don’t think that you can do it.

Jim Stott
Magical Marketing, LLC



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niche-marketingNiche marketing is often difficult to understand because it goes against the grain of what you may have been taught about marketing. Many people are under the assumption that the more people you can reach with your product or service, the better your chances of making a sale. In all actuality, this type of thinking wastes a lot of time and energy and rarely generates the return you’re hoping to achieve.

You want to narrow your market down as specifically as possible to a small “niche” of potential customers. Then focus your efforts on getting them to buy. Why waster your time selling to those who have no interest in what you have to offer and therefore, have no intention of every purchasing from you?

To help you understand niche marketing further and how it can benefit you and lead to bigger success, here are some examples.

Virtual Assistants

A great example of niche marketing is virtual assistant businesses. A virtual assistant service is a niche because they market to a specified group of people wanting and needing their administrative and technical services without the need to hire an in-house employee.

While virtual assistance is a niche market in its own right, in order to be more successful VAs should consider narrowing their niche down even further. Tapering down the services offered to an even smaller list is extremely beneficial to service providers such as VAs. Most virtual assistants find the most success when a niche is clearly defined and only a few services, as opposed to a wide array of them, are performed.

For instance, a virtual assistant may offer specialized services to real estate agents, coaches, Internet marketers, etc. If the VA really wants to see results she could go even further with her niche and offer ghostwriting services, content management services, proofreading and editing, or something else. The key is to specialize in one or two things your target customer is in need of and become the expert in that area.

Internet Marketers

There are literally millions of potential customers an Internet marketer can cater to. However, just like the virtual assistant, the biggest success will come when an Internet marketer narrows down his or her target market. Here are some common niches these marketers provide information to.

  • Newbie Internet Marketers
  • Moms
  • Moms in Online Business
  • Bloggers
  • Info Product Creators
  • Article Marketers
  • Content Site Owners

Keep in mind even these groups can be broken down further to create a tighter, more defined niche market.

Another way to help further define niche is to contrast it to the masses. Mass marketing is just that, marketing to the masses…millions of people. A niche, on the other hand, is a small, defined group of people.

One example is pets. While they are a niche, they are a very large niche. However, you can narrow the large niche into a smaller, more defined niche by specifying cats, dogs, birds and so on. You can take it a step even further and narrow each of these niches down to a specific breed of dogs, cats or birds.

As you can see in the examples above, by narrowing your market you’re able to focus on the type of work you want to do and enjoy. Zoning in on a niche makes it easier to maintain a concentrated marketing focus instead of trying to service everyone in every area of business.

Remember the old saying “You can’t please all of the people all of the time.” This is true no more than in niche marketing.

How Internet Marketing Software Can Help You Find and Reach Your Market

Many people who once did things “for fun only” are now looking for ways to turn their hobby into a money making business. They are quickly learning how niche marketing can help boost their new found business into success. Finally, people are beginning to take niche marketing and online marketers, for that matter, seriously. I say it’s about time.

For the once hobbyist turned online business owner, conducting the necessary research to help define their niche market doesn’t come naturally. One of the reasons for this is because for years they were taught appealing to the masses was the way to go in order to be successful. Enter software developers and marketing companies.

It’s now easier than ever for even the most novice Internet business owner to learn the ins and outs of conducting market research in a quick and easy manner. Internet marketing software is being developed quite frequently to help with all aspects of starting and running a profitable business online, and niche market information is not left out by any means.

Areas where software can help with defining and catering to your niche market include:

Keyword Research – Some programs work by performing keyword searches for the most popular words or phrases people are searching for on the Internet. If you were to actually do this type of research manually, you would spend tons of time and probably never get your business off the ground. Keyword research software and programs do the ‘dirty work’ for you.

Protection – Another advantage of using software to help start or grow your niche marketing business is by offering protection for your website. With so many people beginning to realize the effectiveness of niche marketing now, content often gets copied off of websites or blogs. Some companies include added protection for your niche blog or website within their program.

Email Marketing Campaigns – If you plan to create an email list for your business (which I highly recommend) you’ll need a program to help automate, test, track and make this process easier. There are various programs out there including Aweber.com, WahmCart.com and more that provide various levels to suit your email marketing needs. Be sure to take your time in deciding which one is right for you.

Link Building Software – Creating links back to your website from others is extremely important in getting your business out there. However, if you’re not creating them in places your niche market will look, they aren’t going to be doing you as much good. Again, you’ll be playing to the masses when you could focus your efforts on a more specific market and reap better results.

Information Management & Organization – There are many programs out there (some of which are even free) that you can use to easily organize your website’s content. One that many marketers find very useful for many purposes is the WordPress platform. What was once just a blogging platform can now be used to create websites with multiple contributors, arrange content by type or information and more.

Finding the perfect marketing software that’s right for you creating your own niche business may take a little research because not all marketing software is equal and one program may not have all the features you desire. One Internet marketing software program may offer keyword research capabilities and nothing more. Another one may help you define your niche and offer other tools to help develop your niche. A little effort and determination is all you’ll need to find the program that suits your business needs best.

As with any type of software, make sure you’re getting what you pay for. There are a lot of hyped up marketers out there that promise and never deliver or only partially deliver. So do some legwork first and try to find software you can try before you buy or that comes with a money back guarantee.

How to Find Your Perfect Niche

In the world of niche marketing, the possibilities are endless when it comes to finding a niche that’s right for you. In this article, I’ll be sharing with you some tips to help you find a niche you’ll love. After all, if you love what you do it’s easier to stay focused and continue to promote and profit from for years to come.

Time to Dump Your Thoughts – Let’s Brainstorm!

The first step you need to take in order to find your perfect niche is to sit down and brainstorm. With a piece of paper in hand or on your computer, start writing down everything you love to do or things you’re passionate about. To get the wheels spinning, I’m going to give you some ideas that may hit home or spark an idea of your own.

  • Bowling
  • Fishing
  • Golfing
  • Cooking
  • Parenting
  • Reading
  • Scrapbooking
  • Drawing
  • Writing
  • Volleyball
  • Horseshoeing
  • Nursing
  • Make-Up

As you can probably see, the possibilities are endless. So, from this list, I’m going to teach you how to find a niche that’s right for you.

Continuing with the brainstorming, I’m going to choose make-up as my passion; this is just an example, but it will show you how to break down your passion into a niche that’s ideal for you.

Sub-Niching for Greater Results

Make-up is obviously a very large niche so instead of focusing on one big item – let’s niche down.  Here are some possible smaller niches that fall within the make-up niche:

  • Make-up for actors and actresses
  • Make-up for your eyes only
  • Halloween make-up
  • Make-up for the acne prone
  • Make-up as you age
  • Make-up for teens
  • Make-up for darker complexions
  • Make-up for red-heads

This list is only a very tiny one. There are literally thousands of sub-niches I could go into when it comes to make-up or almost any other niche.

Now out of one of those smaller niches, the next step in how to find a niche that’s perfect for you is to think about which one you love the most or which one you have the most knowledge about. Since niche marketing is an extremely focused type of marketing, you definitely need a passion for what you’re doing as well as lots of knowledge. Those things will keep you going when you find yourself unmotivated or wanting to throw in the towel. Trust me; there will come a time this happens no matter what topic you’re working with.

Once You’ve Found Your Perfect Fit

After you determine which niche is perfect for you, think about how you’ll market your niche for the most effective results.

Let’s use make-up for darker complexions as an example. Where is a good place to find people with darker complexions? Tanning booths and hair salons are just a few places that come to mind. You would then look at advertising your product on those types of websites, stores, forums, etc.

Remember, with niche marketing your target audience should be very specific and well researched in order to achieve the highest success and make the most of your time and effort.

How to Use Niche Marketing Articles to Boost Your Business

All types of article marketing take effort, time and know how. The main purpose of any marketing is to eventually lead your readers into wanting to know more about you, your business or to purchase your product or service. Because niche marketing is directed to such a defined market, you need to know how to write your articles so they are the most effective use of your resources. Here are some tips to help you do just that.

Tip 1: Determine Your Intent

You must first determine what it is you want your article to accomplish. By this I don’t mean make sales because ultimately everyone who uses article marketing wants this. Instead think of the action you want your readers to take immediately after they finish reading the article.

Here are a few examples to get your juices flowing:

  • Interaction with You – Do you want your readers to comment on the article, give you feedback, etc.?
  • Lead Readers to Your Website for More Information – Do you want your readers to visit your website to learn more?
  • Get Yourself Noticed – Do you want to develop trust with your readers?

Tip 2: Decide on a Topic

This may be the hardest part of the article writing process. You want to determine exactly what it is you need to write about. In order to come up with a topic that your target market will want to know more about, you’ll need to know your market first. Do your research. Visit some forums, message boards, social networking sites to determine what it is your potential customer or client needs from you.

Tip 3: Grab Your Reader’s Attention – QUICK!

You want your customers to find your article on the Internet. This means your articles need to be keyword searchable by the search engines. Using certain keywords throughout your article so that it’s picked up by the search engines when your potential customers type that keyword into their search engine.

Important Tip Regarding Keywords: Don’t overdo your keyword placement. It’s best to have the keywords in the title of the article as well as strewn about naturally in the body. Remember – “naturally.” If you stuff your article with unnecessary keywords over and over it can actually do more harm than good.

When people are searching for information on the web they scan articles before they ever even begin to read the details. Here is an example of how to catch their attention with your article titles. Once you do this, keeping them reading will come easier.

Your niche is indoor plant automatic watering systems. Your target market is plant owners going on vacation. The first thing your reader will see is the title of your article so make it one that will grab their attention and tell them what your article is about. Here’s an example:

“Rest Easy While You’re on Vacation and Let [Name of Product] Water your Plants.”

As you can see, using key words like “rest easy” and “water your plants” catches their eye because chances are they’ll be worried about their plants getting watered and not dying while they’re gone.

Another catchy title: “Save Money! Let [Name of Product] Water Your Plants While You’re on Vacation.”

“Saving money” is always an eye catcher and “watering your plants” peaks the interest of your potential customer.

Tip 4: Stay Focused

After you’ve captured your audience’s attention with a killer title, now comes the hard part. You have to keep their interest by providing them with quality information they can use. This is accomplished by defining a clear focus for your article and sticking with it. Here are a few things to avoid when writing an article for your market.

  • Veering off into something unrelated to the topic of your article.
  • Get too wordy.
  • Filling the article with information that’s simply being restated in a different way.

Keeping your article short enough to hold a reader’s interest but informative enough to develop trust and a want to know more is the ultimate goal of any article for article marketing purposes. State your case, show them your knowledge on the subject and invite them to know more.

Using articles to assist in your niche marketing efforts is a great way to reach your specific audience, give them information they need, develop relationships and increase your profit online. Keep the tips above in mind with each and every article you write and you’ll put yourself ahead of the curve.

Increase Your Chances of Business Success by Developing a Niche Marketing Strategy

Developing a niche marketing strategy may sound foreign to some business owners. This is probably because we tend to think the more people we can reach with our product, the higher the chances we have to sell our product or services. Now while this may sound good, it actually defeats your marketing efforts and can result in lost money.

To help you better understand how you can increase your chances of business success by developing a niche marketing strategy, let me explain the concept further. Let’s use the example of expensive skin care products.

You may think that marketing your product to every single woman is going to help sell more products. This in fact is in correct. You’ll spend many hours and lots of money marketing to an enormous group of people who don’t have the kind of money necessary to purchase your skin care products. Wouldn’t that time and money be better spent on those who CAN afford it?

When you spend less hours and time marketing to women in the corporate world or in the professional world (to give you a few examples) who have the money to spend on your skin care product, you’re chances of selling to them increase dramatically.

This is what is known as niche marketing. You find your little niche and focus your marketing efforts on that group of people. As you can see in the above example, your chances of business success increase dramatically by developing a niche marketing strategy to reach the people who want and need your product. Not to mention, if you can spend less time and make more money it’s bound to be positive, right?

The key to developing a niche marketing strategy is to find the people who have the money to buy your product, need your product and are willing to buy it. You may have to do a little research at first in order to find these people, but once you do, you’ll be able to market directly to them, increasing your chances of increased profits.

Now, you might be asking yourself “That’s great but what if my product will work for a larger audience? Why limit myself?”

You may be right. Your product may be something you can offer various groups (niches) of people. If so, that’s wonderful, but I still suggest you focus on the niche that has the highest probability of purchasing from you first. Here’s why.

Once you’ve made some money using your niche marketing strategy, then you can begin marketing to a larger group of people followed by an even larger group. After a while, you might find yourself marketing to the entire country and then the world, but now you can do it on a budget you can afford without sacrificing all of your time and money.

So, next time you think that niche marketing isn’t going to help lead you down the path to business success, think again. Just like anything else, start small and work your way up for the best results. You’ll be glad you did in the end.

Make Money with Niche Affiliate Marketing

If you are interested in niche marketing and how to turn your hobby or passion into a successful business, you need to know what niche affiliate marketing is and how it works. First, let’s talk about what affiliate marketing is and then we’ll go over what niche affiliate marketing is.

Affiliate Marketing in a Nutshell

Affiliate marketing is basically promoting products or services for another person or company. Many business owners, authors and speakers have various products they offer online. When you sign up to become an affiliate marketer for them, every time you refer a sale from your blog or website, you get a commission.

Obviously you need to do some good endorsement of the products or services you’re promoting on your site in order to generate sales. You can’t just slap some products links and banners up and expect people to click on them. This rarely works.

Niche Marketing & Affiliate Marketing Working Hand in Hand

With that in mind, let’s talk about niche affiliate marketing and how it differs from just affiliate marketing. Niche affiliate marketing is the promotion of affiliate products or services targeted to reach a specific audience. Therefore, in order to reach that audience your site and the products you promote need to all be in the same niche for the best results.

When your potential customers plug specific keyword into the search engine and come to your site, the ads and promotions you have should also be geared toward your specific niche. It won’t do any good to have fishing lures on a site that’s all about bowling. The visitors who come to your bowling site are looking for information about bowling, not fishing lures.

However, if your niche is fishing boats, an ad that promotes fishing boat accessories makes much more sense and your visitors are more likely to click on it. After they get done reading your content and determining you know your stuff (because you are positioning yourself as the expert and giving them quality and useful information, right?) they may just click on your affiliate link or graphic to go shop for items they need for their own boat.

Of course the content on your site has to be trustworthy and reliable, as well as your blog or site needs to look well made, professional and inviting for visitors to stick around long enough to see your niche affiliate marketing banners and links. If you seem unreliable or unprofessional your visitors aren’t going to trust the products you promote either.

The potential for niche affiliate marketing is great when there is thought, research and effort put into it. Remember, it’s all about finding and appealing to the perfect potential customer.

Niche Definition – Helping You Understand Niche Marketing

When it comes to the Internet there are a lot of terms frequently used and many times you may find yourself having no idea what those terms mean or how they apply to marketing online. One such word is “niche.” Some of us may know what a niche is in terms of biology or even the corporate world. You might say “She found her niche in nursing.” While this is a correct definition of niche in everyday use, it’s not quite accurate regarding the world of Internet marketing.

In the world of Internet marketing the definition of niche takes on a whole new meaning. Having a clear meaning will help you focus and market to those people who are interested in and wanting to purchase your product or service, which will increase the success of your online business.

Here is how Wikipedia defines niche as it pertains to the online world. “A niche market is the subset of the market on which a specific product is focusing on.”

While that may seem a bit unclear to some still, basically it tells you a niche is a smaller portion of a larger piece. In this case a market.

So, just how do you go about defining your niche so that you can focus and reach your target market? Begin with a large market and narrow it down into all possible smaller niche markets.

Take for instance work at home moms (WAHM). There is a whole huge world of moms out there that work from home, either online, in direct sales or running some other type of business. While that is a niche, that is a very large niche and you’re not going to be able to target individual work at home moms very well.

However, by breaking down the niche even further, you will begin to see the different sub-niches possible in the work at home mom arena. Some examples are:

  • WAHMs with newborns
  • WAHMs who are also homeschoolers
  • Virtual Assistants WAHMs
  • Direct Sales WAHMs
  • WAHMs who help other WAHMs be successful

The list can go on and on. There are probably thousands of different sub-niches under the work at home mom umbrella. The point is that you can increase your chances of success by focusing in on a specific area of your niche. You may have heard this called “niching down” by some marketers. In other words, you choose a broad market and niche down to find your perfect customer who is more likely to respond to your offers.

As you can see, finding the right niche for you will be determined by how well you are able to define your niche to reach the target market of people you wish to promote your products or services to. The more detailed and specific your niche, the more success you will have.

Three Steps to Help You Identify Your Niche

You want to be a niche marketer but you’re not sure which niche is right for you? Here are some steps to help you identify your niche.

1.      Brainstorm: write down all the things you have a passion for or a hobby you love.

2.      Narrow broader terms with smaller, more specified terms.

3.      Take the more specified terms and narrow them down to an even smaller possible niche.

Now obviously that’s not all there is to helping you identify your niche. You will need to think about and do some research on the various possibilities of niches to see if there is a market for your passion.

You’ll also need to check out your competitors and see if there are products you can sell related to your passion. Chances are there are, but you also need to make sure there is a large enough market to build a long standing successful business from. Trendy and passing fads come and go and if you choose a niche that falls into either of these categories, you’ll soon be out of business, so try to steer away from those topics or at least use them to supplement a more sturdy and stable business subject.

When writing out the steps to help you identify your niche, you’ll want to do some keyword researching to see if it’s a topic people are looking for on the Internet. You can do this a number of ways including buying software that does it for you or performing the search yourself. There are a couple of online tools you can use as well to help you identify your niche and conduct a keyword search. They are WordTracker (http://www.wordtracker.com) and Google’s Keyword Search Tool (http://www.google.com/sktool/).

Once you’ve identified a niche you think you can find success with, do a regular search online to see how many other people are working in this same niche. If there are millions, you may want to reconsider. If there are only a few hundred or so, you’ve probably got a great product you’re your niche market. Keep in mind, if there are little to no interest in a product, you may want to consider rethinking your idea.

Remember, large businesses don’t have time to focus on one product or a small group of targeted customers. If your niche is too small, you may not have enough interest from consumers to stay in business long. So use the steps above, identify your niche market, do some research and in before you know it you’ll have a successful business in niche marketing.

What are the Advantages of Niche Marketing?

Perhaps you’ve heard of niche marketing and may even understand what it is. But, you’re not quite sure of the advantages of niche marketing and how it can work for you. In this article, I’m going to explain a little about what niche marketing is for those who don’t quite understand it. Through the explanation I’ll be able to better show you the advantages of niche marketing.

Niche marketing is the opposite of mass marketing. Most of us know that mass marketing is marketing to the largest amount of people in all situations and lifestyles and from all backgrounds. Niche marketing is the opposite of that because your focus is on a much smaller group of people who are interested, need and who actually want your product.

Now, you’re probably asking, “Why would I want to focus on a smaller group of people when I’ve learned that the more people who see my product the better my chances of making a sale?” I understand your thinking, so in the next couple of paragraphs I’m going to help you understand why this marketing tactic works and the advantages of niche marketing over mass marketing.

Want Not Waste Not

Niche marketing works because you’re focusing all your effort reaching those people who have the money to buy your product or service, who are interested in what you have to sell and who need your products or services.

Why waste time, money and efforts on people who are not interested and most likely never will be in what you have to say and offer? Remember, it’s about working the least amount of time and making the most amount of money.

Saves Time

When you advertise to people who have no interest in what you have to offer, you’re throwing money down the drain. Not only are you wasting money, but your precious time. Remember, time is money in business. So even if you spend nothing on advertising you do spend time getting the word out. You’ll spend less time and money in your marketing efforts when you niche down.

Make More Moola

Finally, there’s the added benefit of making more sales to people who actually want what you have to offer. So, not only will you be saving money on marketing campaigns, your chances of making a sell increases dramatically.

Soon, you’ll be selling so many of your products, you’ll have to consider increasing your staff and may even want to narrow your niche down further so that you can enjoy living life instead of working so hard all the time.

What is a Niche?

What is a niche? This is a question commonly asked, especially among those new to Internet marketing. So, to put it simply, a niche in the marketing sense is a specified group of people with a common interest. For instance, you may be interested in or have a lot of knowledge about boats and boating. While that is a broad, general niche, when it comes to niche marketing it really helps to narrow the field down even further, to reach an even more specified group of people.

Think of how you could narrow down boating to reach a tighter group of people within the boating niche. There are the various types of boats, boating products such as special waxes and cleaners, boating attire and boating gear. You can narrow your niche down even further within those categories and sell one product from it.

Another good example to help answer the question, “What is a niche?” is the food industry. While the food industry is obviously huge, there are thousands, if not millions, of products you could sell to a more defined niche.

Niche marketing is marketing to a specified group of people. Some of you may be asking, “Why would I want to target such a seemingly small group of people?”

There are a few reasons actually. First, while it may seem like you’re marketing to a much smaller group of people, you’re actually not. What you’re doing is focusing on, and therefore specializing in, a specific product or service.

Being a niche marketer works well because larger businesses don’t bother focusing on one or two specific products. If you do your research before settling on a niche, you should be able to find a niche that not very many other people are reaching with a specific product. This helps set you up as the go to person without having to compete with those larger companies.

So, now that we’ve answered, “What is a niche?” let’s talk about choosing a niche that’s right for you. When niche marketing, it helps to build a business or sell something you’re passionate about. Because you’ll be focused and considered an expert, you also need to have a lot of knowledge about your specific product or service. Think about something you love to do, such as a hobby first. Then think about how you can narrow it down to a more specific group of responsive people. You may need to do some additional research to gain all the knowledge you can, but it will pay off.

Jim Stott
Magical Marketing, LLC

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Increasing Opt-In Conversions

After you have your autoresponder set up, your opt-in forms in the right locations, and some promotional strategies that work, you want to do everything you can to increase your conversions. Your goal is to get as many people as possible who visit your website to sign up for your list. It’s not uncommon at all to see a good conversion rate such as 30 to 50% on an established marketer’s squeeze page.

It’s in your best interest to tweak things as much you can until you reach that point.

Tip #76 — Offer Opt-In Incentives

You can definitely increase your conversions if you offer the right incentives for people to sign up. This might be in the form of discounts, e-books, sneak previews, or an e-course. You want to make the incentive to sign up so good that they don’t mind handing over their e-mail address at all. Many people are wary of giving people their email address, so they have to be really enticed to do so.

You also have to keep in mind that there are other marketers who are trying to get people to opt-in to their own list. Making the best offer you can will help increase your conversions and put you ahead of the others.

Tip #77 — Stand Apart From the Crowd

As was mentioned in the last step, there are many other marketers vying for people’s attention. If you want to get as many opt-ins as possible, make sure that you are standing out from the crowd.

Doing something different and creating a different offer than everyone else has will increase people’s interest and increase your conversions. If your offer is boring and just like everyone else’s, you’ll have a more difficult time enticing people to sign up.

Tip #78 — Focus on the Benefits

It can’t be said enough that if you want to increase your conversions you need to focus on the benefits of your offer. It’s not enough to tell people that your course will help them, you need to concentrate on their emotions and dig deep into what the benefits are. Too many marketers focus on the features, which are wonderful but don’t really have those emotional hot points.

The old copyrighting adage is that people don’t want to buy the drill, they want to buy the holes. You need to be selling the holes, instead of the drill. Or another way to look at it is that people don’t want to buy the rake – they just want the nice yard. ;)

Tip #79 — Tell People What to Do

Having a call to action will increase your conversion rate. You’ll want to test to find the right call to action. Simply saying “sign up for my list,” might work… but it’s probably not be the best way to phrase things to increase your sign up rate.

Instead, you should encourage people to sign up for your list because of the benefits they will receive.

Tip #80 — Make People Feel Safe

People will not sign up for your list if they don’t feel safe. There are  scam artists all over the net, and many of these people you are targeting have been burned before. Make sure you include some text that guarantees that you will not sell or rent their e-mail list, and that the information is absolutely secure.

Adding a privacy policy is also standard operating procedure and highly recommended.

Tip #81 — Use a Picture of Yourself

If you want to increase conversions make sure that people know who you are so they can trust you. A great way to do this is to include a picture of yourself. It doesn’t matter whether you’re camera shy or not, having a picture can increase the number of people who sign up. People want to know who they are giving their e-mail address to.

Make sure you look professional in your photograph so that you come across as an expert that people can trust. This is also a huge part of branding yourself, which is a great thing for long-term profits.

A smile wouldn’t hurt, either.

Tip #82 — Include audio

Have you considered adding an audio message to your squeeze page?

Adding an audio message to your squeeze page allows you to add another level of personality and trust. Not everyone who visits your page will listen to your audio, but those who enjoy audio will certainly be more inclined to sign up as a result.

You don’t have to make your audio intrusive. In fact, you can simply include a very small area where it’s obvious that audio is available if people want.

You may not want to have the audio play automatically, because some people may be startled. Others may open your website in a place where they are not able to listen to it at that point in time – like at work.

Obviously it wouldn’t help your conversion rate to have people clicking away from your site before the boss catches them!

Tip #83 — Try Including Video

Sometimes you might be able to get your message across more clearly if you include video rather than audio. You can buy an inexpensive camcorder to record yourself, use your WebCam, or create a screencapture video with free software. This type of personalized message also shows people who they are dealing with, which can definitely increase conversions!

In fact, you can kind of “kill two birds with one stone” by uploading the video to YouTube as well. That way you will get views on YouTube, and it will help increase conversions on your own website as well.

Tip #84 — Show People What They Can Expect

Depending on your niche, people may not have signed up for many lists before. If they don’t know what they can expect, you may get spam complaints or people simply will not confirm their address. After they sign up with their name and e-mail address you might want to direct them to a page that  outlines what will happen next.

You can either do a video or screenshots of the confirmation e-mail that will arrive in their inbox. Some people have reported that this has increased their confirmed opt-ins substantially!

Tip #85 — Consider Including Testimonials

One thing you might want to test is including testimonials on your squeeze page. While many marketers use testimonials on their sales pages, very few use them on the opt-in pages themselves. Remember — social proof is a very important aspect of making sales. Social proof can also show people that it is very helpful to be a member of your e-mail list. They are likely to feel more comfortable seeing someone that is “like them.”

Jim Stott
Magical Marketing, LLC

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Many beginning marketers start their online career with affiliate marketing.  This is a great way to begin establishing a base line income. Many marketers, however, do not know what to do to generate income once they have signed up as an affiliate to promote a particular product.  In order to earn more commissions each month, then there are four things you need to do:

  • Strategy #1 – Generate more traffic. The first thing you can do in order to increase the size of your commission checks is to actually get MORE people to click on your affiliate link and arrive at your affiliate site. Certainly this is doable. You simply do more marketing. You spend more money on advertising, write more ezine articles, publish more newsletters, create more viral eBooks, etc. You do whatever it takes to get more visitors to your affiliate page.
  • Strategy #2 – Increase conversion rates. While this one has a great deal to do with the affiliate program itself – i.e., How good their sales letter is, their follow-up system, freebies, etc, there are some things that YOU can do to increase the number of visitors who actually buy. Chief among them is to offer an incentive to those who buy through your affiliate link.
  • Strategy #3 – Earn more profit per sale. This one is typically out of your control. What it would involve is either (a) Raising the price of the product or service you are promoting, or (b) Raising your commission per sale. Both of these are generally up

to affiliate program managers, or the owner of the products and services you are promoting. If you find that you are producing quite a few sales, or have a lot to bring to the table as an affiliate, you may want to approach the affiliate program owner and ask for a HIGHER commission per sale

  • Strategy #4 – Sell more to each customer. The idea is to get the same customer to consume more products or services, thus earning you more commissions. It is MUCH easier to sell MORE to existing customers than it is to find new customers. Learn that now. Existing customers are AVAILABLE and they are WARM as they have already made a purchase. New customers are OUT THERE SOMEWHERE but you have got to find them and they are COLD because you have got to convince them to buy. Which do you think will be easier to do business with? Your current customers, of course!

Obviously, the MORE of these strategies that you apply the greater the size of your commission checks each month. Certainly THREE of the FOUR strategies are under your control. The key is strategy #4, simply because it MAXIMIZES all of the others. It takes WHATEVER amount of visitors you generate and WHATEVER number of those folks who become customers and WHATEVER your profit per sale and it MULTIPLIES it over and over and over again.

The Real Affiliate Secret

One of the best ways to make Strategy # 4 work for you is to focus on promoting affiliate programs that bill monthly and pay commissions monthly. That way, you continue to earn profits from the same customer base.  This produces residual income.

Residual income is any income that is derived from existing customers making additional purchases every month. For example: If a customer orders a web hosting package through your affiliate link, they pay a MONTHLY fee for that hosting service, and you earn a MONTHLY commission for your referral as long as the customer’s account remains active.

With REGULAR sales, the customer needs to click in order for you to generate profits.  With “RESIDUAL” sales, the customer needs to click in order to cancel their subscription and to STOP you from generating income.  Big difference!  Not only should you promote membership sites as an affiliate, but you should consider starting your own site as well.

By implementing the four strategies discussed above and by creating residual income through the promotion of membership sites, your affiliate income will continue to grow.

Jim Stott
Magical Marketing, LLC

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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing."

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Here’s what he has to say about what people want online…

What do People Want Online?  It’s not what you think it is.

by Jay Conrad Levinson

Some folks see the web as a vast, new field for advertising messages, assuming that while people may want to do something else, if we can entice them with flash, we can sort of trick them into paying attention to our products and services.

Guess what. That’s not gonna happen.

Other folks seem to subscribe to the notion that people online are looking for entertainment on the Internet, and therefore they construct messages aimed at persuading  while playing. And, in other cases, the time-honored direct-response model wins out: Grab people when you can, get ‘em to take an action, and then market, market, market. The answer may be that the consumer has and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect cyberworld, people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was conducted by Zatso. The other was conducted by the Pew Research Center. Zatso and Pew. (Those guys didn’t spend much time reading “how-to-name-your-company” books, I guess.) Still, both of their studies illuminated the answer as to what people want to do online.

The answer, as most answers, is very utilitarian: People want to accomplish something online. They’re not aimless surfers hoping to discover a cybertreasure. Instead, the average Net user turns out to be a goal-oriented person interested in finding information and communicating with others – in doing something he or she set out to do.

Look at the Zatso study. “A View of the 21st Century News Consumer” looked at people’s news reading habits on the web. It revealed that reading and getting news was the most popular online activity after email. The guerrilla thinks, “That means email is number one. How might I capitalize on that?”

One out of three respondents reported that they read news online every day, with their interests expanding geographically — local news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent of respondents said that they wanted news on demand and nearly two out of three wanted personalized news. The subjects surveyed liked the idea that they, not some media outlet, controlled the news they saw. They feel they’re better equipped to select what they want to see than a professional editor. Again, control seems to be the issue. Again, guerrillas think of ways to market by putting the prospect in control.

The Pew Research Center study revealed that regular net users were more connected with their friends and family than those who didn’t use the Internet on a regular basis.

Almost two-thirds of the 3,500 respondents said they felt that email brought them closer to family and friends — significant when combined with the fact that 91% of them used email on a regular basis. That’s 91%. It took VCRs 25 years to achieve such market penetration.

What did people in this study seem to be doing online when they weren’t doing email? Half were going online regularly to purchase products and services, and nearly 75 percent were going online to search for information about their hobbies or purchases they were planning to make. Sixty-four percent of respondents visited travel sites, and 62 percent visited weather-related sites. Over half did educational research, and 54 percent were hunting for data about health and medicine.

A surprising 47 percent regularly visited government web sites, and 38 percent researched job opportunities. Instant messaging was used by 45 percent of these users, and a third of them played games online. Even with all the hype in the media, only 12 percent said they traded stocks online.

What does this mean to e-marketers? It means that if you’re constructing a site for goal-oriented consumers, you’d better make sure you can help facilitate their seeking. Rather than focus on entertainment, flash, and useless splash screens, the most effective sites are those that help people get the information they want when they need it. Straightforward data, information that invites comparison, and straight talk are going to win the day.

A client buddy of mine showed me his website which heralds his retail location and attempts to sell nothing online. He said it has been the biggest moneymaker in the history of his 35-year old company. Then he apologized for its lack of glitter and special effects. He asked how his site could be so successful even though it lacked anything to add razzmatazz and dipsydazzle.

Now, you know the answer.

———————————————————

Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of “Guerrilla Marketing” and is responsible for some of the most outrageous marketing campaigns in history — including the “Marlboro Man” — the most successful ad campaign in history. In his latest book, “Put Your Internet Marketing on Steroids” Jay reveals how you can use marketing steroids legally to make your business insanely profitable.

Jim Stott
Magical Marketing, LLC

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Matt Gill and Kevin Wilke have developed a step-by-step plan for achieving marketing success.

Matt Gill and Kevin Wilke have developed a step-by-step plan for achieving marketing success.

Nitro Marketing founders Matt Gill and Kevin Wilke have developed a step-by-step plan for achieving marketing success.  As a course graduate, I can highly recommend their plan.  Here’s a review of Step 1 of the 10 Step plan.

Step 1 of The Nitro Blueprint System Reviewed

As you approach the exciting journey associated with the Nitro Blueprint System, you will encounter convenient components of business that place you closer to achieving online success. In this audio, the first step of the Nitro Blueprint System is revealed in detail with the help of speakers, Kevin Wilke and Dan Swanson (Nitro Marketing President), who by the way displays a shining background in teaching, mentoring and training people to excel in business.

Swanson is responsible for building about 125 companies, starting 14 of his own companies, and helping to create 3,200 jobs. He has raised millions of dollars in capital and played a role in generating billions of dollars in sales. He also created two industries from scratch and is a wizard when it comes to drumming up new ideas and assisting others in locating the right business and market to pursue.

One of the most significant aspects of the audio is the importance of how you approach a first-time business. A soon-to-be business owner often undergoes the process of making a list of ventures to follow. However, choosing the first idea on the top of your list is highly discouraged.

This is because your first business efforts most often do not transform into all you dreamed of. The speakers recommend selecting an idea that is close to the top of your list, but not your prime choice, as this will become your “starter business.” Through this process, you are allowed to make mistakes that you later learn from and build upon for the business you really want to make successful.

Swanson adds that the single biggest challenge for business entrepreneurs is perfectionism, as most individuals like to get everything right to first time. If you are able to “back off” a bit and embrace your first business as a learning project– you won’t feel the pressure of putting all of your hopes and dreams on the line. In the end, this approach produces less failure.

The audio training delivers two different approaches towards business that is helpful for someone just starting out. Some people come up with a cool idea and then go through the process of figuring out how to sell it. Others choose to evaluate what is already selling and then figure out how to tap into the market and offer something much better instead.

Since Swanson possesses a background in studying the market, he is perfect for presenting effective business approaches. He’s worked with Lonestar Energy and the competitors of AT&T, which ended up taking a company from $0 to millions of dollars through his efforts.

He promotes looking for slightly different methods, techniques, and products that enhance already existing items. He gives an example of how he took an existing business and found a way to make people wealthy simply by purchasing payphones and sticking them on corners about town.

Other key points offered in the audio training includes how no businesses thrive if there isn’t a market that people are interested in tapping into; how people are constantly looking for information; using Alexa to pinpoint potential products; teaching you how to provide good content and better products; building a keyword list; and the importance of doing extra legwork that eventually pays off in the end.

Overall, it is stressed that with the Nitro Blueprint System – you’re going to be better off than 90% of anyone else in your business niche. It is also mentioned that you will soon be well on your way to dominating any marketplace system you wish to explore.

Click Here To Order The Nitro Blueprint System

Jim Stott
Magical Marketing, LLC

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This Magical Marketing blog that you are reading today is a direct result of my participation in Jimmy D. Brown’s Affiliatenaire program. Read Jimmy’s guest editorial to learn how this great product will work for you!

How to Make a Fortune Promoting Other People’s Products

By Jimmy D. Brown of “Affiliatenaire”

…………………….

Jimmy D. Brown

Jimmy D. Brown

There must be a reason why some affiliates succeed and some fail, a reason why some affiliates profit moderately and some affiliates profit substantially.

There must be a reason.

There is.

And that reason is this: “super” affiliates start, sustain and strengthen relationships with subscribers.

It begins and ends with a list. Even a small one can be a powerful, profitable mechanism if you follow these 7 guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link, send them to YOUR site where you offer some kind of list for them to join. (Hint: Mini-course works best) Once you have them on a list, they become an asset. If you send them directly to an affiliate page and they don’t buy, they’re gone forever.
On your list, you can follow-up with them indefinitely.

Note: You can even redirect them to your affiliate link AFTER they join your list, effectively getting them where you wanted them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that every other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE when they receive two dozens duplicate emails from two dozen list owners all promoting the exact same thing in the exact same way.

And even if they don’t find it offensive, it’s not as effective if you simply rinse and repeat what everyone else is doing. Hint: Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing – nothing – nothing speaks louder than RESULTS. If you want to lose a few pounds, who do you turn to? Someone who is still struggling with their own weight or someone you’ve seen drop 35 pounds? Exactly.

The way you make your mailings / ads different is you speak from your own personal experience. This product or service that you are promoting as an affiliate, how has it been useful to you personally? What results have you personally achieved? When you used it, what happened?

Note: If you haven’t personally used the product, then shame on you for trying to make a quick buck from it hocking it to others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different – and to dramatically increase your chances of getting a sale as an affiliate – is to offer some kind of compelling incentive if someone buys the offer through YOUR referral link. Whether it’s a special report or access to an audio recording, personalized consultation or advertising, a private training call or existing products and services, this
can be a highly effective method of converting fence-setters into paying customers.

In order for it to work well, it must be UNIQUE (I.E. You’re the only one making the offer) and USEFUL (I.E. Something of great perceived value to the reader).

Note: Don’t have anything to offer? Don’t worry! There are many ways to easily obtain extra incentives: conduct an interview, hire a ghostwriter to create articles / reports for you, buy reprint rights to other products, assemble a bunch of free articles and other resources into a private access site, etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a one-time commission, why not make the most of your marketing by looking firstly for offers that pay out ONGOING monthly commissions for your referred sales? There are many different residual income generating services such as membership sites (ranging from PT Cruisers to weight loss), stock photos and clipart, hosting, autoresponders, databases (from hiking trails to sermon outlines) online magazines and a variety of other subscription based opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs to promote, your priority should be in identifying and promoting those services and programs that will pay you month after month, instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is that of “turning subscribers into partners”. In other words, find those on your list who are interested in making money and provide them with training and materials to promote affiliate programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get your subscribers to join the program through your referral. Anytime they get a sale, you’ll earn a commission as well. You effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets. For example: If you provide them with a 10-page report to give away to promote their affiliate link, you can include a page in the report promoting YOUR list! You effectively get free subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to diversify in your offerings. (Not to the point of bombarding your list with offers every day of course!)

* Promote other affiliate programs.

* Create your own products. (Even short $10 reports will earn profit!)

* Establish joint ventures.

* Co-author products.

* Cross promote.

* Conduct surveys.

There are MANY ways to make money from you list and keep your list growing, growing, growing!

Remember, it all comes down to: starting, sustaining and strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting other people’s products.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit http://www.magicalmarketingllc.com/affiliatenaire.htm

Jim Stott
Magical Marketing, LLC

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