Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Here’s what he has to say about what people want online…

What do People Want Online?  It’s not what you think it is.

by Jay Conrad Levinson

Some folks see the web as a vast, new field for advertising messages, assuming that while people may want to do something else, if we can entice them with flash, we can sort of trick them into paying attention to our products and services.

Guess what. That’s not gonna happen.

Other folks seem to subscribe to the notion that people online are looking for entertainment on the Internet, and therefore they construct messages aimed at persuading  while playing. And, in other cases, the time-honored direct-response model wins out: Grab people when you can, get ‘em to take an action, and then market, market, market. The answer may be that the consumer has and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect cyberworld, people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was conducted by Zatso. The other was conducted by the Pew Research Center. Zatso and Pew. (Those guys didn’t spend much time reading “how-to-name-your-company” books, I guess.) Still, both of their studies illuminated the answer as to what people want to do online.

The answer, as most answers, is very utilitarian: People want to accomplish something online. They’re not aimless surfers hoping to discover a cybertreasure. Instead, the average Net user turns out to be a goal-oriented person interested in finding information and communicating with others – in doing something he or she set out to do.

Look at the Zatso study. “A View of the 21st Century News Consumer” looked at people’s news reading habits on the web. It revealed that reading and getting news was the most popular online activity after email. The guerrilla thinks, “That means email is number one. How might I capitalize on that?”

One out of three respondents reported that they read news online every day, with their interests expanding geographically — local news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent of respondents said that they wanted news on demand and nearly two out of three wanted personalized news. The subjects surveyed liked the idea that they, not some media outlet, controlled the news they saw. They feel they’re better equipped to select what they want to see than a professional editor. Again, control seems to be the issue. Again, guerrillas think of ways to market by putting the prospect in control.

The Pew Research Center study revealed that regular net users were more connected with their friends and family than those who didn’t use the Internet on a regular basis.

Almost two-thirds of the 3,500 respondents said they felt that email brought them closer to family and friends — significant when combined with the fact that 91% of them used email on a regular basis. That’s 91%. It took VCRs 25 years to achieve such market penetration.

What did people in this study seem to be doing online when they weren’t doing email? Half were going online regularly to purchase products and services, and nearly 75 percent were going online to search for information about their hobbies or purchases they were planning to make. Sixty-four percent of respondents visited travel sites, and 62 percent visited weather-related sites. Over half did educational research, and 54 percent were hunting for data about health and medicine.

A surprising 47 percent regularly visited government web sites, and 38 percent researched job opportunities. Instant messaging was used by 45 percent of these users, and a third of them played games online. Even with all the hype in the media, only 12 percent said they traded stocks online.

What does this mean to e-marketers? It means that if you’re constructing a site for goal-oriented consumers, you’d better make sure you can help facilitate their seeking. Rather than focus on entertainment, flash, and useless splash screens, the most effective sites are those that help people get the information they want when they need it. Straightforward data, information that invites comparison, and straight talk are going to win the day.

A client buddy of mine showed me his website which heralds his retail location and attempts to sell nothing online. He said it has been the biggest moneymaker in the history of his 35-year old company. Then he apologized for its lack of glitter and special effects. He asked how his site could be so successful even though it lacked anything to add razzmatazz and dipsydazzle.

Now, you know the answer.

———————————————————

Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of “Guerrilla Marketing” and is responsible for some of the most outrageous marketing campaigns in history — including the “Marlboro Man” — the most successful ad campaign in history. In his latest book, “Put Your Internet Marketing on Steroids” Jay reveals how you can use marketing steroids legally to make your business insanely profitable.

Jim Stott
Magical Marketing, LLC

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Nitro Marketing founders Matt Gill and Kevin Wilke have developed a step-by-step plan for achieving marketing success.  As a course graduate, I can highly recommend their plan.  Here’s a review of Step 1 of the 10 Step plan.

Step 1 of The Nitro Blueprint System Reviewed

As you approach the exciting journey associated with the Nitro Blueprint System, you will encounter convenient components of business that place you closer to achieving online success. In this audio, the first step of the Nitro Blueprint System is revealed in detail with the help of speakers, Kevin Wilke and Dan Swanson (Nitro Marketing President), who by the way displays a shining background in teaching, mentoring and training people to excel in business.

Swanson is responsible for building about 125 companies, starting 14 of his own companies, and helping to create 3,200 jobs. He has raised millions of dollars in capital and played a role in generating billions of dollars in sales. He also created two industries from scratch and is a wizard when it comes to drumming up new ideas and assisting others in locating the right business and market to pursue.

One of the most significant aspects of the audio is the importance of how you approach a first-time business. A soon-to-be business owner often undergoes the process of making a list of ventures to follow. However, choosing the first idea on the top of your list is highly discouraged.

This is because your first business efforts most often do not transform into all you dreamed of. The speakers recommend selecting an idea that is close to the top of your list, but not your prime choice, as this will become your “starter business.” Through this process, you are allowed to make mistakes that you later learn from and build upon for the business you really want to make successful.

Swanson adds that the single biggest challenge for business entrepreneurs is perfectionism, as most individuals like to get everything right to first time. If you are able to “back off” a bit and embrace your first business as a learning project– you won’t feel the pressure of putting all of your hopes and dreams on the line. In the end, this approach produces less failure.

The audio training delivers two different approaches towards business that is helpful for someone just starting out. Some people come up with a cool idea and then go through the process of figuring out how to sell it. Others choose to evaluate what is already selling and then figure out how to tap into the market and offer something much better instead.

Since Swanson possesses a background in studying the market, he is perfect for presenting effective business approaches. He’s worked with Lonestar Energy and the competitors of AT&T, which ended up taking a company from $0 to millions of dollars through his efforts.

He promotes looking for slightly different methods, techniques, and products that enhance already existing items. He gives an example of how he took an existing business and found a way to make people wealthy simply by purchasing payphones and sticking them on corners about town.

Other key points offered in the audio training includes how no businesses thrive if there isn’t a market that people are interested in tapping into; how people are constantly looking for information; using Alexa to pinpoint potential products; teaching you how to provide good content and better products; building a keyword list; and the importance of doing extra legwork that eventually pays off in the end.

Overall, it is stressed that with the Nitro Blueprint System – you’re going to be better off than 90% of anyone else in your business niche. It is also mentioned that you will soon be well on your way to dominating any marketplace system you wish to explore.

Click Here To Order The Nitro Blueprint System

Jim Stott
Magical Marketing, LLC

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This Magical Marketing blog that you are reading today is a direct result of my participation in Jimmy D. Brown’s Affiliatenaire program. Read Jimmy’s guest editorial to learn how this great product will work for you!

How to Make a Fortune Promoting Other People’s Products

By Jimmy D. Brown of “Affiliatenaire”

…………………….

There must be a reason why some affiliates succeed and some fail, a reason why some affiliates profit moderately and some affiliates profit substantially.

There must be a reason.

There is.

And that reason is this: “super” affiliates start, sustain and strengthen relationships with subscribers.

It begins and ends with a list. Even a small one can be a powerful, profitable mechanism if you follow these 7 guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link, send them to YOUR site where you offer some kind of list for them to join. (Hint: Mini-course works best) Once you have them on a list, they become an asset. If you send them directly to an affiliate page and they don’t buy, they’re gone forever.
On your list, you can follow-up with them indefinitely.

Note: You can even redirect them to your affiliate link AFTER they join your list, effectively getting them where you wanted them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that every other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE when they receive two dozens duplicate emails from two dozen list owners all promoting the exact same thing in the exact same way.

And even if they don’t find it offensive, it’s not as effective if you simply rinse and repeat what everyone else is doing. Hint: Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing – nothing – nothing speaks louder than RESULTS. If you want to lose a few pounds, who do you turn to? Someone who is still struggling with their own weight or someone you’ve seen drop 35 pounds? Exactly.

The way you make your mailings / ads different is you speak from your own personal experience. This product or service that you are promoting as an affiliate, how has it been useful to you personally? What results have you personally achieved? When you used it, what happened?

Note: If you haven’t personally used the product, then shame on you for trying to make a quick buck from it hocking it to others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different – and to dramatically increase your chances of getting a sale as an affiliate – is to offer some kind of compelling incentive if someone buys the offer through YOUR referral link. Whether it’s a special report or access to an audio recording, personalized consultation or advertising, a private training call or existing products and services, this
can be a highly effective method of converting fence-setters into paying customers.

In order for it to work well, it must be UNIQUE (I.E. You’re the only one making the offer) and USEFUL (I.E. Something of great perceived value to the reader).

Note: Don’t have anything to offer? Don’t worry! There are many ways to easily obtain extra incentives: conduct an interview, hire a ghostwriter to create articles / reports for you, buy reprint rights to other products, assemble a bunch of free articles and other resources into a private access site, etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a one-time commission, why not make the most of your marketing by looking firstly for offers that pay out ONGOING monthly commissions for your referred sales? There are many different residual income generating services such as membership sites (ranging from PT Cruisers to weight loss), stock photos and clipart, hosting, autoresponders, databases (from hiking trails to sermon outlines) online magazines and a variety of other subscription based opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs to promote, your priority should be in identifying and promoting those services and programs that will pay you month after month, instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is that of “turning subscribers into partners”. In other words, find those on your list who are interested in making money and provide them with training and materials to promote affiliate programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get your subscribers to join the program through your referral. Anytime they get a sale, you’ll earn a commission as well. You effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets. For example: If you provide them with a 10-page report to give away to promote their affiliate link, you can include a page in the report promoting YOUR list! You effectively get free subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to diversify in your offerings. (Not to the point of bombarding your list with offers every day of course!)

* Promote other affiliate programs.

* Create your own products. (Even short $10 reports will earn profit!)

* Establish joint ventures.

* Co-author products.

* Cross promote.

* Conduct surveys.

There are MANY ways to make money from you list and keep your list growing, growing, growing!

Remember, it all comes down to: starting, sustaining and strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting other people’s products.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit http://www.magicalmarketingllc.com/affiliatenaire.htm

Jim Stott
Magical Marketing, LLC

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Product Review of Jimmy D. Brown’s Homepreneur Habits: How To Run A Successful Home Business

By Jim Stott
Magical Marketing, LLC

Product Description: A Standard Operating Procedures Manual for Home Business Owners

Who This Product is Intended For: Anyone that wants to run a successful home-based business but is overwhelmed by where to start and how to run a business effectively.

Uses: This report shares ways to set up and operate your office so you can more easily maintain your business. It will also help you establish a workable schedule. You’ll learn how to you implement systems that work for your individual business.

In this report, you’ll also find photos of Jimmy D. Brown’s office which I found fascinating. I now know what his desk looks like, what kind of white board he uses, and what tools he finds essential to running an almost 7 figure business online.

Pros: It includes easy-to-understand language and uses photos to illustrate points. You’ll find systems that can easily be tailored to specific situations and implemented with ease. Jimmy shares real-world examples as well as includes a bonus FAQ section.

Cons: None I could identify.

Personal Opinion: Homepreneur Habits is THE report that shows you how to set up and run your home based business. From the beginning, this report takes you through and shows you through words & pictures the “hows” and “whys” of setting up a home office for ease and comfort.

Then Jimmy goes a step beyond and shares how to set up a weekly work routine, day-by-day in such a way that makes it obvious that implementing a schedule is not only a do-able, but a preferable and profitable, way to work.

Grab your copy here: ht

http://www.magicalmarketingllc.com/homepreneur.htm

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