Having a series of money-making autoresponder messages is a very important part of the process, obviously. If your autoresponder copy is dull and ineffective, it doesn’t matter how big your list is because you’re not going to make any sales. That’s why it’s very important that you understand how to write good copy before you get started.
After you sign up for your autoresponder account, you will want to load it with messages that will gain people’s trust and help you make sales.
Tip #16 Understand The Difference Between Follow-Up and Broadcast Messages
If you are completely new to list building, you may not know the difference between a follow-up message and a broadcast message.
Followup message:
Your follow-up messages are what the members of your list receive no matter when they sign up. These will usually be in a sequence that is delivered at a predetermined rate. So, if Sally signs up on Tuesday she will receive follow-up message #1 on Tuesday. If Tom signs up on Friday, he will receive follow-up message #1 on Friday.
That means that your autoresponder sequences are your little relationship builders and salespeople 24 hours a day, seven days a week, 365 days a year.
Broadcast messages:
These types of messages are sent out to your entire list so that they receive them at the same time (also referred to as an “email blast”). This is a good option if you have something to share that is not a normal part of the sequence. It might be a special announcement or a time-sensitive or limited-time-offer special deal.
Use both types of messages in your business for best results.
Tip #17 — Think About How Often You Should Send Messages
At first, you might be nervous about mailing to your list because you’re not sure how many messages you should send and how often. Unfortunately, there is not one correct answer to this question. The answer depends on your niche, the relationship you have with your members, and what kind of information you share.
If your messages offer a lot of value, people will probably want to receive them more often. If your list messages are more focused on making sales, people may expect them (and want them) less often.
Still, the balance is individual, so you should test what is best for you. A good autoresponder will show you the number of people who click on your message when you send it. If the number stays high with more frequent messages, your unsubscribe rate doesn’t increase, and sales tend to remain high, then your list may want to be contacted more frequently.
What some marketers suggest is having one autoresponder message scheduled per week, with perhaps a broadcast message in between if you need to have a special mailing. Yes, at times the messages might land on the same day to certain readers, but that’s no reason to avoid sending broadcast mailings to your follow-up message recipients.
Tip #18 — Carefully Craft Your First Message
First impressions count. That’s why you need to carefully write your first autoresponder message. It is the first impression your list members will have of you. Even if they really liked what your website had to say, they will unsubscribe very quickly if they don’t think your list will offer them a lot of value.
Your first message should almost never contain a sales pitch. This is your chance to prove that they will want to remain on your list. You want to be warm, open, and friendly. You should also consider offering a special bonus or surprise for free.
This will immediately help set a positive association with your messages. This can increase the open rates on your e-mails, put your relationship on the right path, and help you make more sales later on.
Jim Stott
Magical Marketing, LLC
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Tip #13 — Sign Up With A Good Autoresponder Company
Having a good autoresponder company is absolutely essential to online business success. An autoresponder allows you to store your e-mail leads, gives you your opt-in form code, sends your autoresponder messages, and tracks how many of your readers opened and read the emails. It is an essential business tool, and, yes, all of the gurus use autoresponders.
Just like your hosting company needs to be reliable, so does your autoresponder company. The good news is that it isn’t expensive to get an account.
I use and recommend Aweber.
I do NOT recommend hosting your own autoresponder on your server. The SPAM laws make it very easy for your IP to get blacklisted as a spammer – which means that your leads and customers will not receive your emails. Professional services like Aweber, on the other hand, work tirelessly around the clock to stay on top of all industry updates and ensure a high level of email deliverability.
Tip #14 — Always Get Permission
This tip goes along with the one above dealing with spam. As an e-mail marketer you need to make sure that you have permission to send people e-mails. This means that they must opt-in to your list rather than you e-mailing them out of the blue.
You have two options for creating an autoresponder list:
- Single Opt-in: Your reader signs up on your website and is automatically added to your list.
- Double Opt-in: Your reader signs up on your website and is sent a confirmation email that contains a link that must be clicked before adding him/her to your mailing list.
Many marketers choose a double opt-in. Why?
The second step reminds people that they have, in fact, signed up to receive messages from you. This can cut down on many of the complaints that might otherwise occur. It also prevents spammers from submitting fake emails to your autoresponder and clogging up your account.
Tip #15 Make List Building A Priority
Building your list should not be an afterthought. If it is, it’s never going to be as large or responsive as you want it to be. Building your list needs to be at at the top of your mind as you build or expand your business. Making it a priority means studying the tips defined in this document, as well as tweaking and testing your own findings.
Jim Stott
Magical Marketing, LLC
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It’s important to set up your list right from the start.
Since you want the best possible relationship with your list members, let’s focus on planning ahead and using the right tools so that your efforts will be rewarded.
Tip #11 — Choose A Good Domain Name
Choosing a domain name might seem way too basic for a guide on list building. However, if you don’t have a trustworthy domain name it can affect your list building abilities in a negative way.
Your domain is important because you’re going to place your list’s opt-in form in several different places. Having a good domain will ensure that people visit your site in the first place, and see your opt-in form.
Some tips. Choose a domain that…
1. Ends with .com or .org (not .biz or .info)
2. Has no numbers, if possible.
3. Is easy to spell.
4. Is short.
5. Is not hyphenated.
You can purchase domain names at www.GoDaddy.com
Tip #12 — Get Reliable Hosting
Another important piece of the puzzle is having reliable hosting. If you are using a free service provider or one that is not reliable, your website will look unprofessional (if it’s even up and working).
In fact, the free service providers often have their own advertisements in place on YOUR website (which are distracting), or just do not look professional.
If your host is too cheap and not reliable, your website might not even be there for people when they want to sign up. Having reliable hosting is a very important first step if you want to build a massive list.
If you need reliable web hosting, you might check out www.HostGator.com or www.ReliableWebs.com At ReliableWebs.com they’ll install your blog for you, so you can get started right away.
Jim Stott
Magical Marketing, LLC
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There are some common errors that people who are new to list building tend to make. In fact, some of these are mistakes that experienced marketers make time and time again. Correcting these mistakes can mean the difference between having a solid, unbreakable relationship with your list and having a list full of people who simply delete your e-mails and unsubscribe.
Pay close attention to these do’s and don’ts to ensure your list is a success.
Tip #6 — Don’t Buy Leads
If you’re just getting started online, buying leads can be very tempting. Don’t get lured, though, into the seemingly easy strategy of buying leads. While this can work to a certain point, it is not going to give you the responsive list that you want.
When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.
On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.
Buying leads, for the most part, is a waste of money.
Tip #7 — Don’t Spam People!
It can seem awfully enticing that all you need to to make money is send an e-mail. This leads certain people to the dark side. Of course I’m talking about spamming. Even if their intentions started off good, spamming is highly tempting, and the laws can be confusing.
Spam is when you send unsolicited e-mails to people, and is actually against the law to do. The spam law states that you must make sure that you make it easy for people to unsubscribe from your list (a link at the bottom of the message is best) and that they have subscribed in the first place. You are also required by law to include your postal address with all messages that you send.
You can read the law here:
http://www.ftc.gov/bcp/conline/edcams/spam/business.htm
Building a relationship may take longer than spamming, but the profits will be far greater in the long run.
Tip #8 — Don’t Put Off Building a List
Many people think that they can put off building a list until they are more “established” or until [enter your excuse reason here]. This is a mistake. Even if your traffic is low and you’re brand new to online business, you need to build those relationships from the very start.
If you ask established Internet entrepreneurs what their biggest regret is, many of them will tell you their regret is that they did not build a list sooner. It doesn’t matter what your online business is – selling ebooks, offering a service, affiliate marketing, creating adsense sites, ecommerce, blogging, or direct selling – you need to build a list.
Tip #9 — Build a Relationship First, Think Of Money Later
We’ll dig into this tip in a lot more detail later on, but it’s important to understand it right now as well. You need to focus on the relationship building part of your list first, and think about the monetary aspect later.
Sure, you want to make money, but if all you do is hit up your list for money, you’re going to get a lot of unsubscribes and make some people angry. The chances are good that they signed up for your list in order to get something out of it. Whether it was an e-course, a free e-book, information, coupons, notices, an audio, or something else, they expect to receive a lot of value for being a part of your e-mail list.
If you’d like some free brandable items that you can give away, check out www.BrandableStuff.com/tools – you can enter your affiliate link into these items and make money from the sales that result.
If you provide this relationship first, the money will come.
Jim Stott
Magical Marketing, LLC
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Welcome back! In today’s post, I’ll be covering List Building Tips 3 – 5. You may want to copy and paste all of the tips into a Word document so that you have easy access to them once we’re done. The key is to read the tips, make a plan as to how you can implement them, and then just go do it!
Tip #3 — Make A One-Time Customer Into A Lifetime Customer
The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.
Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.
I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customer’s attention and they’ll get the customer that you once had.
Tip #4 — Know That It’s Easier To Sell To A Previous Customer
This tip goes hand-in-hand with the previous tip. People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.
If you don’t have additional products to sell to your customers – send affiliate promotions for complementary products.
Tip #5 — Use List Building To Grow Your Income
There are so many different ways that having a list can add to your bottom line. We’ve already discussed that previous customers are more likely to buy from you, but that’s not where it stops. When you have a list, you can get people to look at your special offers and new products whenever you’d like. All it takes is a simple e-mail and you can literally pull in cash on demand.
Jim Stott
Magical Marketing, LLC
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Jim Stott tells you how to get started building your marketing list.
Before We Get Started…Quick, without thinking about it,
what’s your number one list building strategy?
Nothing … say that out loud with me. If “nothings” your answer, then it’s time to look at it from another perspective. “Nothing” … will grow your traffic or your list faster than an effective affiliate program. Nothing.
You are only one person who can only do so much on your own. You only have 24 hours each day to get things done.
But, what if you could tap into the profit pulling power of hundreds, even thousands of other people? What if there was an entire sales army marching across the web, all promoting your product for you and helping you to build your lists of leads and customers?
You’d like that, wouldn’t you?
Ask ANY successful internet marketer on the planet what their #1 source of traffic is and, if they are honest, I’ll assure you that they’ll tell you it’s their affiliate program.
Seriously, find your favorite “guru” and ask them. Ask them if there is ANYTHING that comes close to their affiliate team.
Ask Jimmy D. Brown. Ask John Reese. Ask Mike Filsaime. Ask Frank Kern. Ask Ken Evoy. Ask Marlon Sanders. Ask Russell Brunson. Ask Derek Gehl. Ask Yanik Silver.
Ask ANYONE – don’t take my word for it.
None of these guys would be where they are today without their affiliate program. None of them.
Now, you can find out the secret to their success and duplicate it.
Introduction
Whenever you speak with another Internet Marketer you’re probably likely to hear the following questions come up at some point:
Do you have a list?
or
How big is your list?
If your answer to these questions was “no” and “zero,” then the information in this blog post is definitely a place to start. On the other hand, if you do have an established list, there’s always room for improvement. I recommend that you make it a priority to continue to learn strategies for increasing your list size and also increasing the amount of income generated from it.
Having a list can literally be your ticket to earning the kind of income you dream of earning. Many marketers focus on getting to the top of the search engines to build their businesses, but having a list can literally “Google-proof” your income. If, heaven-forbid, you get dropped from the search engines tomorrow, there’s no need to close up shop – if you have a list.
It doesn’t matter whether your business is online or off; having your own list of customers or prospective customers means that you can get them to visit your website, blog, or store on command. This ability to summon traffic on command can keep your income steady through good times with Google and the not-so-good times.
Over the next few weeks, I’ll be providing you with 101 List-Building tips. The tips are grouped by section. They are organized so that you can easily move through the different sections and apply the tips for list building, promotion, autoresponder copy, and making sales. I recommend that you read through all the tips, noting the tips that resonate with you. Then, go back through those tips and implement them into your business.
The important thing is that you don’t just read these tips — you have to put them into action. Whether you’re just starting with list-building or are an old pro, work through this document, applying the tips one tip per day or one section per day, and you’ll soon understand why the fortune is in the list.
Why Build A List?
Before you start building your list, it’s important to understand why you need one. Sure, you hear everyone saying that building a list is the “thing” to do, but if you don’t understand the reasons, you won’t be as motivated to do so.
Tip #1 — Build Your Own Business
While there is a lot to be said for getting to the top of the search engines and advertising to promote your business, there’s nothing like having your own list. A list is something that you control at all times. You control its size, your relationship with members, and even how much money you make.
By having a list, you are building your business on solid ground.
That’s not to say that search engine traffic isn’t wonderful and you should quit advertising. However, developing a list of leads or customers can be worth much more to you in the long run when combined with both of those methods of traffic.
Tip #2 — Understand That People Are More Likely To Buy From Those They Trust
You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with. You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.
The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.
That’s it for today! Stay tuned for more List Building Tips!
Jim Stott
Magical Marketing, LLC
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