Tip #19 — Decide When To Make Your First Sales Pitch

Some marketers are focused on making the sale right away. However, you may want to consider holding off until you are at least a few messages into email sequence.

Now, this rule doesn’t apply if people sign up to get a coupon or special product offer. Then they would expect that they are going to be sold to right away.

An example of this type of notification list would be PRLSO CLUB

It’s an excellent case study of how Jimmy D. Brown uses a notification style list and sells to them from the get-go.

In fact,  people sign up just to receive these special offers. If you want to create a list of “buyers” you may wish to sign up for his list – even if it’s just to analyze his methods.

However if your list members signed up to get some valuable information, they may not take too kindly to getting pitched to right away. This is something you may want to test, but you need to think about the relationship first and the money later in most cases.

Tip #20 — Split Test For The Perfect Balance

As your list grows, you will want to split test your messages. You might find that the way you set things up in the beginning was not the optimal way. We all want to improve our results and split testing makes that achievable. By tweaking a few things here and there you can increase your open rate and the desired responses your list makes.

If you have a good autoresponder company, the chances are good that they will provide you with the information and tools you need to split test.

Companies like Aweber will automatically send half of your list one message and the other half a different message. They will then track the results so you can compare them and make changes.

Tip #21 — Consider The 3-to-1 Formula

A popular formula that some of the top marketers use is sending 3 relationship building e-mails to every 1 sales e-mail. This is especially important in the beginning stages, and will set the tone for later e-mails.

What you might want to do is have the first e-mail be entirely focused on offering quality information and building a relationship, the second e-mail making a very soft pitch, the third e-mail selling a little harder, and finally the fourth e-mail blatantly promoting a product.

If it makes you feel more comfortable having a system to work with, then this is a sequence that you may wish to follow.

Jim Stott
Magical Marketing, LLC

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Tip #13 — Sign Up With A Good Autoresponder Company

Having a good autoresponder company is absolutely essential to online business success. An autoresponder allows you to store your e-mail leads, gives you your opt-in form code, sends your autoresponder messages, and tracks how many of your readers opened and read the emails. It is an essential business tool, and, yes, all of the gurus use autoresponders.

Just like your hosting company needs to be reliable, so does your autoresponder company. The good news is that it isn’t expensive to get an account.

I use and recommend Aweber.

I do NOT recommend hosting your own autoresponder on your server. The SPAM laws make it very easy for your IP to get blacklisted as a spammer – which means that your leads and customers will not receive your emails. Professional services like Aweber, on the other hand, work tirelessly around the clock to stay on top of all industry updates and ensure a high level of email deliverability.

Tip #14 — Always Get Permission

This tip goes along with the one above dealing with spam. As an e-mail marketer you need to make sure that you have permission to send people e-mails. This means that they must opt-in to your list rather than you e-mailing them out of the blue.

You have two options for creating an autoresponder list:

1. Single Opt-in: Your reader signs up on your website and is automatically added to your list.
2. Double Opt-in: Your reader signs up on your website and is sent a confirmation email that contains a link that must be clicked before adding him/her to your mailing list.

Many marketers choose a double opt-in. Why?

The second step reminds people that they have, in fact, signed up to receive messages from you. This can cut down on many of the complaints that might otherwise occur. It also prevents spammers from submitting fake emails to your autoresponder and clogging up your account.

Tip #15 Make List Building A Priority

Building your list should not be an afterthought. If it is, it’s never going to be as large or responsive as you want it to be. Building your list needs to be at at the top of your mind as you build or expand your business. Making it a priority means studying the tips defined in this document, as well as tweaking and testing your own findings.

Jim Stott
Magical Marketing, LLC

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Many beginning marketers start their online career with affiliate marketing.  This is a great way to begin establishing a base line income. Many marketers, however, do not know what to do to generate income once they have signed up as an affiliate to promote a particular product.  In order to earn more commissions each month, then there are four things you need to do:

• Strategy #1 – Generate more traffic. The first thing you can do in order to increase the size of your commission checks is to actually get MORE people to click on your affiliate link and arrive at your affiliate site. Certainly this is doable. You simply do more marketing. You spend more money on advertising, write more ezine articles, publish more newsletters, create more viral eBooks, etc. You do whatever it takes to get more visitors to your affiliate page.

• Strategy #2 – Increase conversion rates. While this one has a great deal to do with the affiliate program itself – i.e., How good their sales letter is, their follow-up system, freebies, etc, there are some things that YOU can do to increase the number of visitors who actually buy. Chief among them is to offer an incentive to those who buy through your affiliate link.

• Strategy #3 – Earn more profit per sale. This one is typically out of your control. What it would involve is either (a) Raising the price of the product or service you are promoting, or (b) Raising your commission per sale. Both of these are generally up

to affiliate program managers, or the owner of the products and services you are promoting. If you find that you are producing quite a few sales, or have a lot to bring to the table as an affiliate, you may want to approach the affiliate program owner and ask for a HIGHER commission per sale

• Strategy #4 – Sell more to each customer. The idea is to get the same customer to consume more products or services, thus earning you more commissions. It is MUCH easier to sell MORE to existing customers than it is to find new customers. Learn that now. Existing customers are AVAILABLE and they are WARM as they have already made a purchase. New customers are OUT THERE SOMEWHERE but you have got to find them and they are COLD because you have got to convince them to buy. Which do you think will be easier to do business with? Your current customers, of course!

Obviously, the MORE of these strategies that you apply the greater the size of your commission checks each month. Certainly THREE of the FOUR strategies are under your control. The key is strategy #4, simply because it MAXIMIZES all of the others. It takes WHATEVER amount of visitors you generate and WHATEVER number of those folks who become customers and WHATEVER your profit per sale and it MULTIPLIES it over and over and over again.

The Real Affiliate Secret

One of the best ways to make Strategy # 4 work for you is to focus on promoting affiliate programs that bill monthly and pay commissions monthly. That way, you continue to earn profits from the same customer base.  This produces residual income.

Residual income is any income that is derived from existing customers making additional purchases every month. For example: If a customer orders a web hosting package through your affiliate link, they pay a MONTHLY fee for that hosting service, and you earn a MONTHLY commission for your referral as long as the customer’s account remains active.

With REGULAR sales, the customer needs to click in order for you to generate profits.  With “RESIDUAL” sales, the customer needs to click in order to cancel their subscription and to STOP you from generating income.  Big difference!  Not only should you promote membership sites as an affiliate, but you should consider starting your own site as well.

By implementing the four strategies discussed above and by creating residual income through the promotion of membership sites, your affiliate income will continue to grow.

Jim Stott
Magical Marketing, LLC

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Welcome back! In today’s post, I’ll be covering List Building Tips 3 – 5. You may want to copy and paste all of the tips into a Word document so that you have easy access to them once we’re done. The key is to read the tips, make a plan as to how you can implement them, and then just go do it!

Tip #3 — Make A One-Time Customer Into A Lifetime Customer

The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customer’s attention and they’ll get the customer that you once had.

Tip #4 — Know That It’s Easier To Sell To A Previous Customer

This tip goes hand-in-hand with the previous tip.  People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

If you don’t have additional products to sell to your customers – send affiliate promotions for complementary products.

Tip #5 — Use List Building To Grow Your Income

There are so many different ways that having a list can add to your bottom line. We’ve already discussed that previous customers are more likely to buy from you, but that’s not where it stops.  When you have a list, you can get people to look at your special offers and new products whenever you’d like. All it takes is a simple e-mail and you can literally pull in cash on demand.

Jim Stott
Magical Marketing, LLC

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Before We Get Started…Quick, without thinking about it,
what’s your number one list building strategy?

Nothing … say that out loud with me. If “nothings” your answer, then it’s time to look at it from another perspective. “Nothing” … will grow your traffic or your list faster than an effective affiliate program. Nothing.

You are only one person who can only do so much on your own. You only have 24 hours each day to get things done.

But, what if you could tap into the profit pulling power of hundreds, even thousands of other people? What if there was an entire sales army marching across the web, all promoting your product for you and helping you to build your lists of leads and customers?

You’d like that, wouldn’t you?

Ask ANY successful internet marketer on the planet what their #1 source of traffic is and, if they are honest, I’ll assure you that they’ll tell you it’s their affiliate program.

Seriously, find your favorite “guru” and ask them. Ask them if there is ANYTHING that comes close to their affiliate team.

Ask Jimmy D. Brown. Ask John Reese. Ask Mike Filsaime. Ask Frank Kern. Ask Ken Evoy. Ask Marlon Sanders. Ask Russell Brunson. Ask Derek Gehl. Ask Yanik Silver.

Ask ANYONE – don’t take my word for it.

None of these guys would be where they are today without their affiliate program. None of them.

Now, you can find out the secret to their success and duplicate it.

Introduction
Whenever you speak with another Internet Marketer you’re probably likely to hear the following questions come up at some point:

Do you have a list?
or
How big is your list?

If your answer to these questions was “no” and “zero,” then the information in this blog post is definitely a place to start. On the other hand, if you do have an established list, there’s always room for improvement. I recommend that you make it a priority to continue to learn strategies for increasing your list size and also increasing the amount of income generated from it.

Having a list can literally be your ticket to earning the kind of income you dream of earning. Many marketers focus on getting to the top of the search engines to build their businesses, but having a list can literally “Google-proof” your income. If, heaven-forbid, you get dropped from the search engines tomorrow, there’s no need to close up shop – if you have a list.

It doesn’t matter whether your business is online or off; having your own list of customers or prospective customers means that you can get them to visit your website, blog, or store on command. This ability to summon traffic on command can keep your income steady through good times with Google and the not-so-good times.

Over the next few weeks, I’ll be providing you with 101 List-Building tips. The tips are grouped by section. They are organized so that you can easily move through the different sections and apply the tips for list building, promotion, autoresponder copy, and making sales. I recommend that you read through all the tips, noting the tips that resonate with you. Then, go back through those tips and implement them into your business.

The important thing is that you don’t just read these tips — you have to put them into action. Whether you’re just starting with list-building or are an old pro, work through this document, applying the tips one tip per day or one section per day, and you’ll soon understand why the fortune is in the list.

Why Build A List?

Before you start building your list, it’s important to understand why you need one. Sure, you hear everyone saying that building a list is the “thing” to do, but if you don’t understand the reasons, you won’t be as motivated to do so.

Tip #1 — Build Your Own Business

While there is a lot to be said for getting to the top of the search engines and advertising to promote your business, there’s nothing like having your own list. A list is something that you control at all times. You control its size, your relationship with members, and even how much money you make.

By having a list, you are building your business on solid ground.

That’s not to say that search engine traffic isn’t wonderful and you should quit advertising. However, developing a list of leads or customers can be worth much more to you in the long run when combined with both of those methods of traffic.

Tip #2 — Understand That People Are More Likely To Buy From Those They Trust

You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with. You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.

That’s it for today! Stay tuned for more List Building Tips!

Jim Stott
Magical Marketing, LLC

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This Magical Marketing blog that you are reading today is a direct result of my participation in Jimmy D. Brown’s Affiliatenaire program. Read Jimmy’s guest editorial to learn how this great product will work for you!

How to Make a Fortune Promoting Other People’s Products

By Jimmy D. Brown of “Affiliatenaire”

…………………….

There must be a reason why some affiliates succeed and some fail, a reason why some affiliates profit moderately and some affiliates profit substantially.

There must be a reason.

There is.

And that reason is this: “super” affiliates start, sustain and strengthen relationships with subscribers.

It begins and ends with a list. Even a small one can be a powerful, profitable mechanism if you follow these 7 guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link, send them to YOUR site where you offer some kind of list for them to join. (Hint: Mini-course works best) Once you have them on a list, they become an asset. If you send them directly to an affiliate page and they don’t buy, they’re gone forever.
On your list, you can follow-up with them indefinitely.

Note: You can even redirect them to your affiliate link AFTER they join your list, effectively getting them where you wanted them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that every other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE when they receive two dozens duplicate emails from two dozen list owners all promoting the exact same thing in the exact same way.

And even if they don’t find it offensive, it’s not as effective if you simply rinse and repeat what everyone else is doing. Hint: Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing – nothing – nothing speaks louder than RESULTS. If you want to lose a few pounds, who do you turn to? Someone who is still struggling with their own weight or someone you’ve seen drop 35 pounds? Exactly.

The way you make your mailings / ads different is you speak from your own personal experience. This product or service that you are promoting as an affiliate, how has it been useful to you personally? What results have you personally achieved? When you used it, what happened?

Note: If you haven’t personally used the product, then shame on you for trying to make a quick buck from it hocking it to others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different – and to dramatically increase your chances of getting a sale as an affiliate – is to offer some kind of compelling incentive if someone buys the offer through YOUR referral link. Whether it’s a special report or access to an audio recording, personalized consultation or advertising, a private training call or existing products and services, this
can be a highly effective method of converting fence-setters into paying customers.

In order for it to work well, it must be UNIQUE (I.E. You’re the only one making the offer) and USEFUL (I.E. Something of great perceived value to the reader).

Note: Don’t have anything to offer? Don’t worry! There are many ways to easily obtain extra incentives: conduct an interview, hire a ghostwriter to create articles / reports for you, buy reprint rights to other products, assemble a bunch of free articles and other resources into a private access site, etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a one-time commission, why not make the most of your marketing by looking firstly for offers that pay out ONGOING monthly commissions for your referred sales? There are many different residual income generating services such as membership sites (ranging from PT Cruisers to weight loss), stock photos and clipart, hosting, autoresponders, databases (from hiking trails to sermon outlines) online magazines and a variety of other subscription based opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs to promote, your priority should be in identifying and promoting those services and programs that will pay you month after month, instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is that of “turning subscribers into partners”. In other words, find those on your list who are interested in making money and provide them with training and materials to promote affiliate programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get your subscribers to join the program through your referral. Anytime they get a sale, you’ll earn a commission as well. You effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets. For example: If you provide them with a 10-page report to give away to promote their affiliate link, you can include a page in the report promoting YOUR list! You effectively get free subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to diversify in your offerings. (Not to the point of bombarding your list with offers every day of course!)

* Promote other affiliate programs.

* Create your own products. (Even short $10 reports will earn profit!)

* Establish joint ventures.

* Co-author products.

* Cross promote.

* Conduct surveys.

There are MANY ways to make money from you list and keep your list growing, growing, growing!

Remember, it all comes down to: starting, sustaining and strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting other people’s products.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit http://www.magicalmarketingllc.com/affiliatenaire.htm

Jim Stott
Magical Marketing, LLC

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