Promoting Your List
Promoting your list is one of the most important pieces of the list-profit puzzle. If no one knows about your list, no one will be able to sign up. That’s why promoting your list on your website is essential and it’s why I will keep repeating it until I’m sure that you’ve done it.
In fact, even if you get everything else on this list right but don’t have the traffic, you are never going to have the profitable list that you want.
The other steps are important, but once your list is created and ready you really need to focus on your promotional strategies to grow your list to bigger sizes!
Tip #53 — Add Your Site to Directories
One of the best ways you can make sure you generate lots of traffic and recognition is your niche is to add your site to directories. There are some directories that are niche specific, and others that are more general. The point is that the more places that contain a link to your website where your opt-in forms are, the better.
Another benefit to submitting to directories is that you’ll get more back links to your website. This will help your search engine rankings for sure!
If you’d like to outsource this, here’s an excellent service:
Tip #54 — Use Article Marketing
Another excellent way to promote your website and get more people to your website (and therefore onto your mailing list) is to write articles and submit them to article directories.
In case the idea of article marketing is new to you, it works like this.
- You write an article.
- You publish it at an article directory and give others permission to use it.
- Website owners go to the article directory, grab your article & publish it on their websites, blogs, or in their ezines.
- Every time they publish your article, they must include your author resource bio (similar to your advertisement) along with it.
Your article should contain valuable information, but not so much that people feel like they’ve gotten everything they can out of the topic. If you leave out some key information in end, they will be more inclined to visit your website to get that information and sign-up for your list.
Here’s the place to submit your articles, if you’re busy and only have time to submit to one directory: EzineArticles.com
If you’d also like to submit to other directories, there are a few services that will help you with this.
The one that I prefer is the credit system at Isnare.com.
Tip #55 — Encourage List Members to Send The Link to Their Friends
Usually your list members will have friends that have similar interests. So, why not encourage your readers to send the link to your opt-in form to their friends? You might give them some kind of incentive to do so, as this can dramatically increase the response.
This is another example of social proof at work. Because the recipient is getting a recommendation from their friend, you’ll be a lot more likely to get the sign up.
You can simply put some text in your messages that encourages them to pass your newsletter or opt-in address along. There are even website scripts out there, such as the “tell a friend” script that will allow them to easily enter their friend’s e-mail address on the spot.
Tip #56 — Search Engine Optimize Your Website
One of the best ways to get traffic is to search engine optimize your website. When people want to find something, they generally go to the search engines to find relevant websites. If your website is at the top of the search engines for certain keywords, you’ll be able to get a lot of targeted traffic and help your list grow in the process.
There are many different aspects to search engine optimization that you need to pay attention to. The first thing to do is research keywords that are related to your niche. It is ideal if these keywords are highly searched and have low competition in the search engine results.
Then, create content based around these keywords that will help you rank more highly in the search engines. You should also work on getting backlinks to your website, to boost your credibility in the eyes of the search engines. Backlinks are nothing more than getting OTHER websites to link to yours, preferably ones that are established, quality websites.
Tip #57 — Pay For PPC Traffic
While we all want to rank at the top of the search engines, it often takes a while.
But, there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.
Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you’re giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship and help you make sales.
Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you’re getting a good return.
Tip #58 — Create a Blog
Creating a blog can be another effective way to get search engine traffic.
That is because blogs contain RSS feeds that the search engines absolutely love. If you update your blog consistently, you’ll have a lot more content that can help you rank in the search engines.
People also love to follow blogs, and will bookmark your blog as well as subscribe to your RSS feed (if they like what you have to offer!). This gives them repeated exposure to you and to your expertise. Sooner or later, they will hopefully be compelled to sign up to your list. Your blog is yet another place to put your opt-in form.
Tip #59 — Consider Co-Registration
Co-registration is not for everyone, but in some niches it can work quite well. Basically, you find partners in your niche who will place your opt-in box on their think you page, and you will put their opt-in box on your thank you page.
This can work well since these are proven customers in the niche, but you do have to be careful. It has to be done in a way that is not tricky to anyone so that people know what they are really signing up for. You’ll gain a lot more trust if people realize that they are signing up for your list.
Tip #60 — Get JV Partners
Getting JV partners to promote your list gives you access to their list of subscribers. This strategy also helps you to come across as an expert since someone else is recommending you.
You can find JV partners on forums, by contacting them through their website, as well as a variety of other methods. It is often best to contact someone who has a product or website that complements rather than competes with yours. They’ll be a lot more likely to promote the product of a person who is not directly competing with them.
Keep in mind that you will often be asked to promote something for them in return, either now or in the future. Make sure you’re comfortable with everything they are doing before you agree to promote them back.
It becomes infinitely easier to attract JV’s once you have an affiliate program. Obviously, you’ll need your own product in order to do this, but once you do it’s easy to get JV partners. Basically what you get from this is traffic to your offers and opt-in box without doing additional work yourself.
As your affiliates drive traffic to your website, you can capture people’s addresses before and after the sale. You’ll not only make money by having the affiliates promote for you, you’ll gain long-term subscribers as well.
If you’ve already got an affiliate program but it’s not doing what it should – sign up for the free ecourse at Sales Army Secrets
Tip #61 — Exchange Newsletter “Plugs”
Another thing you can do with JV partners is agree to mention each other in your respective newsletters. This does not have to be a hard sell, rather a way to show that you recommend each other’s products.
If the people on the other person’s list know and trust that person and have a good relationship with them, they are likely to immediately trust you as well since you come so highly recommended.
Hot Tip!
If you have an affiliate program, offer a lopsided offer, which can really get people interested in a mail swap.
- Offer to send their offer to your list.
- Let them send your offer to their list THROUGH their affiliate link.
This accomplishes two things …
- It gets your foot in the door.
- Once the sales come in, that JV partner will likely want to continue to promote your product.
Tip #62 — Post a Link to Your Squeeze Page In Forums
Forum marketing is an excellent way to grow your list.
- Search for forums in your niche.
- Make sure the forum allows you to put a link in your signature.
- Join those that do.
After you join some forums, begin answering people’s questions and presenting yourself as the expert you are. People will be a lot more receptive to the things you have to say in this case. Your hope is that you become a very respected member so that you get a lot of clicks to your website and then a lot of sign-ups!
Tip #63 — Use Social Bookmarking
Social bookmarking is an excellent way to get traffic to your squeeze page and sign-ups to your list. There are many different social bookmarking websites out there, like Digg, Delicious, and Stumble Upon.
You’ll not only get a backlinks to your website by bookmarking, but you also get the benefit of people in your niche clicking through when they find your info.
Keep in mind that the traffic from these websites is not always super- targeted, but it is well worth it to sign up for accounts. Bookmarking doesn’t have to be a daily task. Simply bookmark your best content every once in a while. It can increase your opt-ins a variety of different ways.
Check them out:
Tip #64 — Comment on Blogs
Commenting on blogs is a strategy that is well worth your time. You’ll want to find a few of the top blogs in your niche and leave regular comments on them. You will get a backlink to your website, but just as importantly, you’ll get visitors when people click on your website link.
This is great because it can help you get the attention of an authority that is already in the niche (the blog owner), and you may gain some of their traffic, which is highly targeted.
Tip #65 — Use Yahoo Answers
Yahoo Answers is yet another way that you can get traffic to your website. People ask questions on this site on a variety of different topics – and you can provide answers. Yahoo Answers also tends to rank highly in search engines like Google, and people who need answers can search all the old topics as well as start new ones!
This is great for you when you leave an expert answer with a link to your website. Keep in mind that Yahoo Answers strives to keep the spam away, so make sure that the page you have linked to is actually helpful and relevant.
Tip #66 — Use Linkbait
Link bait works best if you have a blog and are in a niche that has a lot of other bloggers. Linkbait is simply a way of talking about something controversial or having a controversial opinion. When other bloggers and webmasters notice your post they may link to you because they want to share their opinion as well. You’ll likely get a lot of comments from readers agreeing and disagreeing with you.
Keep in mind that not everyone is going to like what you have to say, and you might get some flak. As long as you can back up what you’re saying, you’ll probably gain respect from both those who agree and those who disagree. At the same time, you may see an increase in your sign-ups!
Tip #67 — Write a Press Release
Press releases are a time-honored strategy of announcing new information to generate interest.
There’s nothing new about press releases and the internet. Here’s how it works.
- Do something eventful or plan something interesting.
- Write a press release about it.
- Submit your release to the press release sites like PRWeb.com, including a link to your website.
There are some free and inexpensive press release distribution websites. Just search Google.com and you’ll find them.
What you might want to do is announce the opening of your blog or website, or your new product, or anything else that people would find interesting.
Have your press release link to your website where your opt-in list is featured. Remember, you’ll get more opt-ins if you have some sort of incentive there — especially during the period where your press release is active. If you make your press release interesting enough it might get picked up by news channels.
Tip #68 — Send Articles to E-zine Publishers
There are many electronic magazines out there that have a very large subscriber base. Better yet, they are often looking for authors. You can use this to your advantage and send an article (after inquiring, of course). After your article is accepted, you will be able to include a link back to your website or squeeze page. If people find your article interesting and compelling, they are likely visit to sign up for your list!
Remember, you don’t have to stick to just one e-zine. The more you submit to over a period of time, the more likely you are to be seen by as many people in your niche as possible. Getting your name out there and branding yourself is half the battle.
If you’re looking for ezines that accept articles, you might check out the www.directoryofezines.com
Tip #69 — Submit Videos
Yet another great way to get traffic to your opt-in page and your website is to submit videos to sites like YouTube. There are many people who browse for videos on a variety of different topics. The description area of your video can contain a link back to your website. If your video is compelling enough, people will likely click over to visit.
One thing that many people forget to do is put a call to action at the end of the video. This is a great way to increase responses to get people to visit your website. You can even make it clear that there is something available for free if they do visit.
Tip #70 — Write Guest Posts
Writing guest posts on other people’s blogs or websites that are already established will showcase your own credibility. Browse around on Google for the top authority websites in your niche, and present an offer to the website owner to write an article for them.
Many blog owners would love the chance to take a break, and many readers enjoy reading guest posts. Make sure you provide high quality content, and you’ll get a lot more visitors to your own website with the link you’ll be allowed to put there. This will increase your exposure with people who are regular readers of the other website — your hope is that they want to bookmark your website as well and join your list.
Jim Stott
Magical Marketing, LLC
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Squeeze Page Basics
In addition to adding an opt-in box on most of the pages of your website, you will also want to create a squeeze page. A squeeze page is simply a dedicated page to gather up leads to your list.
You’ve seen them before, I’m sure, but if you’d like to see one in action, go to List Profit System and you’ll see a squeeze page.
Tip #49 — Understand Your Purpose
Many marketers get this wrong. They think that they can add tons of offers, Adsense, and other things to their squeeze pages. This is very damaging to your goal, which is getting people to sign up for your list.
People should be asked to do one thing and one thing only when they visit your squeeze page. Put some compelling copy, along with an opt-in box that clearly spells out what they’ll get and how to sign up — and that’s it.
Tip #50 — Examine Other Squeeze Pages in Your Niche
One of the best ways to make sure you got a good handle on what a squeeze page should look like is to visit other marketer’s squeeze pages. You can see what kind of headlines they used, what their copy looks like, and whether they used opt-in box graphics. That way you can just put a spin on things that are already working.
You can also take note of what you think is harming their conversions and improve things for your own squeeze page.
Here are a few to look at:
Tip #51 — Create Compelling Squeeze Page Copy
While you might create long sales letters for your products, shorter copy is ok for your squeeze page. (Half a page to one page of text.) Make sure that you have a compelling headline that grabs attention, as well as bullet points that point out the benefits of joining your list.
Make your opt-in box visible above the fold. You might even consider putting the box both above the fold and below the fold to make sure people can easily sign up.
They are some niches that do well with graphics and other added features on the squeeze page. There are others that do better with very simple, no-frills design. The best thing for you to do is to split test different designs to see which increases your opt-in rates.
You may be surprised at how much a simple change (like a change in color) can increase or decrease opt-ins. While testing might be time consuming, you’ll get results that will add money to your pocket.
Tip #52 — Offer an Incentive
While you might think that you’ve made the benefits of signing up to your list very clear, you’ll find that you can increase conversions if you offer some kind of incentive to sign up. This might be in the form of a sneak preview of a premium product, a free white paper, e-books, or an e-course.
The important thing is that you make an offer they can’t refuse — something free in exchange for a simple e-mail address.
Jim Stott
Magical Marketing, LLC
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Where To Put Your Opt-In form
Now that you have the actual writing elements down, and all the technical aspects are set up, it’s important to know exactly where you should put your opt-in form. This is how people will sign up to your list, so it needs to be compelling and easy to find.
Tip #43 — Make The Signup Form Clearly Visible
Many people who are new to list building put their opt-in form on just one tiny area their webpage and wonder why no one is signing up. If your opt-in form is not clearly visible and without priority placement, you’re going to get very few sign-ups.
It is a much better idea to make it very visible and “above the fold.” That means that as soon as someone lands on your webpage they should be able to see your opt-in form without having to scroll down at all.
You should also make sure that your form is large enough to read and and uses contrasting colors from the rest of your site so that people’s eyes are drawn to it. Experiment with different priority placements to determine whether the form should be on the left side, right side, or front and center.
Tip #44 — Consider Using A Pop-Up or Pop-In
There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms. If you have a pop-up on your webpage, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the webpage that the only thing people can really see is the opt-in form.
Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.
Tip #45 — Put An Opt-In Box On Every Page Of Your Site
Many people also make the mistake of only including an opt-in box on one or two pages of their website. If list building is a large part of your business plan (and after reading this, it had better be), you need to make sure your optin form is on every single page of your site.
If someone lands on a page of your website that does not contain an opt-in form, you’ve lost a potential lifetime customer.
By placing an opt-in box on every page of your site you know that everyone that lands there will have a chance to sign up. Making this simple change can dramatically increase your signups!
Tip #46 — Put An Opt-In Box on Your Thank You Pages
If you have an information product for sale, the chances are good that some people will buy your product even if they have not already signed up to your list.
Since you don’t want to lose contact with these customers, you should make sure there is an opt-in box on your thank you (or product download) pages.
Some people force their customers to opt-in before they get their product. This is not recommended most of the time as it can really irritate people who have bought your product and just want access to it. What you might do instead is include an extra bonus for signing up – make it an offer they cannot refuse.
Tip #47 — Offer Free Products and Put an Opt-In Box on Those Pages
One method is to offer free products that people can download in exchange for opting in. Place your opt-in form on the download page itself, or even as a requirement before they get their free product.
People absolutely love to get free items that are high quality. This will start your list out right as people will be interested in what you have to say since you gave them such great value for free.
Tip #48 — Participate in Giveaways
There are many niches where marketers hold giveaway events. This is pretty much a one-stop shop where people in your niche can grab free offers that they are interested in. People will sign up for your list in return for getting your free product.
Putting your opt-in box on one of these giveaway websites is another way to get increased exposure to those who might not have otherwise seen what you have to offer.
Jim Stott
Magical Marketing, LLC
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Advanced Copywriting Techniques
Now that you thought about the basics of creating autoresponder messages, building relationships, and making money, it’s time to consider advanced copywriting techniques. While you’re not writing full-length sales letters, a lot of the techniques still apply.
Applying these time-proven methods can increase your profits substantially. These are very powerful, so make sure you always use these techniques ethically and responsible.
Tip #36 — Create Scarcity
One of the ways to make money as quickly as possible is to create scarcity when you present an offer. People have very busy lives and will put off making a purchase until later — often forgetting in the process. If you create a sense of scarcity, they will be a lot more likely to make a purchase immediately rather than waiting.
There are many different ways do this.
Only allow a certain number of a product to be sold.
If you’re an affiliate, you can limit the number of bonuses that you are presenting with that offer.
Offer a product at a very low price to begin with, with the price rising at a point in the near future.
People don’t like to feel like they are missing out, so scarcity tactics work very well. Be sure you are always truthful about this scarcity, though. If you aren’t, it can make you look dishonest.
Tip #37 — Give a Reason
Studies show that responses increase if you give a reason for taking a certain action. It doesn’t matter whether the reason for buying is a good one or not, as long as you give a reason for people to do so.
Psychology expert Cialdini notes a study where there was a line at an office where everyone was waiting for the copy machine. The researcher asked to cut ahead. The response was not very good.
However, when the researcher asked to cut ahead “because I have to make a copy” response increased substantially, simply because a reason was given.
The same thing can be applied to your copywriting. If you give a reason for people to make their purchase now, they will be a lot more likely to do so.
Tip #38 — Use Reciprocity
If you do something nice for people, it is natural for them to want to do something nice back to you. This is one of the reasons why creating a relationship with your list can be very lucrative for you in the long run.
If you give someone a gift, they feel a sense of obligation to help you out too. In this case, it might be buying a product.
Tip #39 — Offer Social Proof
Social proof is another amazing way to boost your sales. Nobody really likes to make the first move, in case we make the wrong one. The same can be said when people are buying an offer. They don’t want to take the risk of it being a bad buying decision.
If they see that other people have already purchased and have enjoyed the product, they will be a lot more likely to buy it themselves.
Some ways to incorporate social proof are…
- Include actual numbers when talking about results.
- Include case studies or before and after videos or pictures.
- Include some testimonials and even a picture of people who have used the product you are promoting.
You don’t have to do this within the e-mail copy itself, but you want to do it in the copy that you link to. You can even give some sales figures if you think that will boost their confidence.
Tip #40 — Focus On Their Emotions
Many people make their purchases based on their emotions. If you feel very strongly about something, the chances are that you’ll make a purchase, right? That is why niches based on hobbies, desperate situations, and passions are so easy to make money in.
Step into your customer’s shoes to see what their emotions are, and how you can showcase your product so they feel that it will take care of their needs or fulfill their desires.
Hitting those emotional hot buttons is often what makes people purchase quickly. If you can incorporate some honest and real emotions into your emails, you’ll stand apart from the competition.
Tip #41 — Use Contrasting Prices
People are very cost-conscious. If you are able to show a contrast in price between your product and another you can often make yours seem far more appealing.
For example, if you are selling a strategy used to eliminate stress from your life, you can compare the cost of your information product to going to a doctor to get expensive medicines.
You often put things in a different (better) light when you present them in this way.
Tip #42 — Give People a Reason To Trust You
On of the most important things you can do is make sure people know that they can trust you — and give them a reason why they should trust you. People are very skeptical so be sure to clearly spell out why they should listen to you by telling a compelling and true story.
Jim Stott
Magical Marketing, LLC
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How to Make Money With Your List
Your ultimate goal is to help people, but you also want to increase your bottom line. Learning how to make money with your list is essential — it’s also important that you don’t make mistakes that could cut into your profits.
Tip #31 — Promote Affiliate Products
One way to make money with your list is to promote affiliate products. The chances are good that no matter which niche you’re in, you can find relevant products that people will respond to. These might be information products, physical products, or even services. The important thing is that you check the product yourself for quality to make sure it’s something that you will feel good about putting your stamp of approval on.
Many list owners make the mistake of simply choosing offers based upon their commission without checking to make sure it’s something that their readers can actually use. By hand-selecting what you promote, you’ll gain the trust of your list members and they will be more likely to buy from you in the future.
In doubt? Don’t promote.
Want to learn more about affiliate marketing?
The course I recommend Affiliatenaire
Tip #32 — Promote Your Own Products
What many list owners end up doing is creating their own products (if they don’t have them already).
This gives you ultimate control over what you’re offering to your list, as you are the one who decides what goes into the product. This is amazing, because after a while you will have gotten a feel for what the members of your list really need. This allows you to zero in on their wishes and hand-deliver them a product you know they’ll be happy to pay for.
It can also be more beneficial to promote your own products, since you don’t have to split the commission as an affiliate. This can be more lucrative in the end. Having your own product can also brand you as an expert. As soon as people see your name on a book or other product, they know that you are a serious person in your field.
If you don’t have your own product yet, I recommend you check out the free information at Small Reports Fortune
Tip #33 — Presell The Product
No matter whether you’re promoting an affiliate product or you’re providing your own, you need to make sure you presell the product.
Preselling means to warm up your reader BEFORE he/she is sent to the sales page.
That means using good copywriting skills right within your e-mail that will show people that the product that you’re recommending is one that they actually need. Empathize with the reader, and show that this is a product that can do exactly what they need it to do.
That doesn’t mean you’re going to hype the product at all or lie. You can certainly make a lot of sales without making false claims about anything. It will be easier than you think to presell to your customers if you are promoting a product that you truly believe in.
Tip #34 — Create Special Offers
Creating special incentives and offers can help you to make sales. Your list members will be thrilled to get discounts just by being a member of your list. This strategy also makes being a member of your list special and exclusive – something they can’t get from the competition.
Here are some ideas…
Negotiate a special discount with a product owner if you’re an affiliate. Ask the owner for a percentage off, a free trial, or even an added bonus – just for your readers.
Create and offer an added bonus yourself. Provide it only to those readers who buy a product through your affiliate link. For instance, an extra report, audio, or maybe even your notes that you took when YOU went through the same course.
Drop your price just for your list members on a product that you own.
Offer Resale Rights or PLR rights to your own product – only to your list.
Bundle up other people’s Resale Rights products into a package and offer it at a steal.
Offer personal coaching only to your list members. (Want to know how? http://www.easycoachpro.com/yourowncoaching/ )
No matter what you decide to do, keep in mind that you need to treat your list members like gold, which means giving them offers that nobody else has access to.
If you make these offers truly special, you’ll get customers for life!
Tip #35 — Don’t Be Afraid To Change Out Products Over Time
It can be very tempting to just leave everything as it is after you’re done setting up different products to promote in your autoresponder series. The truth is that some offers may not convert as well as you thought they would. You need to check your stats and periodically clean things out. Test different offers to make sure the needs of your list members are being met — and that you’re earning as much money as possible.
That may mean trying different affiliate offers or taking note of your list member’s feedback and creating products based around that. Even though your autoresponder series can be “set and forget,” that’s not always the best case scenario.
Jim Stott
Magical Marketing, LLC
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Relationship Building Secrets
We’ve already discussed how important it is to build a relationship with the members of your list. Still, that doesn’t mean it’s easy. The chances are good that you are competing with several other marketers who have a list in your niche, and you need to come out on top to win.
That means building a relationship, gaining their trust, and really standing out. Yes, you probably want to make as much money as possible with your list, but that often means having them trust you first.
This is your “give,” while the monetary gains they will eventually receive is your “take.”
Tip #26 — Keep The Long-Term Results In Your Mind
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you feel sick and used.
The same thing can happen with members who join your list. Before you send your message, always think about the long-term effects that message could have. If you’re just trying to make a quick buck, and you’re not promoting quality, it will come back to bite you in the end.
That means if you’re an affiliate you should review the products that you’re promoting to make sure they are high quality. Don’t promote something just because there is a high commission for you! The same thing applies if you sell physical products. Make sure that everything you do and the products that you promote are in the best interest of those who have subscribed.
Tip #27 — Showcase Yourself As An Expert
The people who have signed up for your list have probably done so because they want to learn more about what you have to say. They would not sign up if they weren’t sure they could learn valuable information or gain some insights for doing so.That’s why you should present yourself as an expert at all times. That doesn’t mean being “cocky” or giving out false information. It simply means relaying information you deem important, and knowing that the advice you’re giving is in the best interest for the members of your list.
People trust and look up to experts. Your relationship with your list will grow stronger than ever as you share your expert strategies, tips, and tricks to help your list members.
Tip #28 — Show Your Members Real Results or Data
If you run a business that can offer case studies or data; you will get the best results by sharing these things with your list members.
For example, if you are an expert at selling items on eBay, you can show real-life case studies from your sales last week. Show people how you write your copy, price your items, and got the most out of each sale.
This works across many different types of businesses. The point is that people like to see real-time results, and they are often impressed by and respond to them.
This works very well if you are eventually going to promote a product that you have used. So, as an eBay seller, you might have read some books that helped you get to the point you’re at now.
You can recommend the same books to other people, and earn commission from them if you don’t have your own product.
Tip #29 — Show Your Readers That You Care
One thing that should be at the top of your agenda at all times is showing your list members that you care about them. This is especially true in some niches where people are going through a difficult period in their lives. It doesn’t matter which niche you’re in, however, people are more likely to be responsive if they know that you care about their needs, wants, and desires.
By simply empathizing with them and showing that you know exactly what they are going through, you will appear as more trustworthy. It should be easy for you to do as you are an expert in the topic and you know a lot about the people in your niche. If you’re not quite sure about what they’re going through, you can always visit niche forums and read posts written by people in the niche.
For instance, if your niche is pregnancy fitness, then visit pregnancy message boards and search for “exercise” to see what questions, comments, and concerns your potential readers may have.
Tip #30 — Ask For Their Feedback
Just because you have an autoresponder sequence set up does not mean it has to be a one-sided conversation. You can get a lot of valuable information simply by surveying your list members every so often and asking for input.
Give them some sort of incentive for filling out a survey for you (free report, audio, video, discount coupon, or free service), and you’ll gain access to what they really need and want from your list. This helps build your relationship with your readers because they feel like they are valued and that you really care about them and their needs.
How do you set up a survey?
You can simply have them reply to your e-mail messages, or you can set up a more formal poll or survey. There are many popular options out there, with one of the well known ones being SurveyMonkey.com.
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Tip #22 — Study The Basics Of Copyrighting Before Getting Started
You may not think of yourself as a copywriter, but I recommend that you study the basics of copy to make the most of your list.
Elements such as the AIDA formula will certainly improve the responsiveness of your list.
AIDA stands for:
Attention
Interest
Desire
Action
This means capturing their attention, interest, desire, and finally having them perform the desired action.
No, I’m certainly not recommending that you hold off on starting a list or growing your list until you’re a highly skilled copywriter, but I do recommend that you continue to study copywriting to continually improve your results.
If this sounds really difficult, you may wish to purchase an ecourse with PLR rights at www.MostlySanePLR.com
Tip #23 — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
My absolute favorite course on this topic is:
Subject Line Secrets by Jimmy D. Brown
Tip #24 — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
Tip #25 — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. It’s probably best to find something in between.
If you are a writer who tends to go on and on, you have to remember that people are very busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Find a happy medium, and your response rates will likely improve.
Jim Stott
Magical Marketing, LLC
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Having a series of money-making autoresponder messages is a very important part of the process, obviously. If your autoresponder copy is dull and ineffective, it doesn’t matter how big your list is because you’re not going to make any sales. That’s why it’s very important that you understand how to write good copy before you get started.
After you sign up for your autoresponder account, you will want to load it with messages that will gain people’s trust and help you make sales.
Tip #16 Understand The Difference Between Follow-Up and Broadcast Messages
If you are completely new to list building, you may not know the difference between a follow-up message and a broadcast message.
Followup message:
Your follow-up messages are what the members of your list receive no matter when they sign up. These will usually be in a sequence that is delivered at a predetermined rate. So, if Sally signs up on Tuesday she will receive follow-up message #1 on Tuesday. If Tom signs up on Friday, he will receive follow-up message #1 on Friday.
That means that your autoresponder sequences are your little relationship builders and salespeople 24 hours a day, seven days a week, 365 days a year.
Broadcast messages:
These types of messages are sent out to your entire list so that they receive them at the same time (also referred to as an “email blast”). This is a good option if you have something to share that is not a normal part of the sequence. It might be a special announcement or a time-sensitive or limited-time-offer special deal.
Use both types of messages in your business for best results.
Tip #17 — Think About How Often You Should Send Messages
At first, you might be nervous about mailing to your list because you’re not sure how many messages you should send and how often. Unfortunately, there is not one correct answer to this question. The answer depends on your niche, the relationship you have with your members, and what kind of information you share.
If your messages offer a lot of value, people will probably want to receive them more often. If your list messages are more focused on making sales, people may expect them (and want them) less often.
Still, the balance is individual, so you should test what is best for you. A good autoresponder will show you the number of people who click on your message when you send it. If the number stays high with more frequent messages, your unsubscribe rate doesn’t increase, and sales tend to remain high, then your list may want to be contacted more frequently.
What some marketers suggest is having one autoresponder message scheduled per week, with perhaps a broadcast message in between if you need to have a special mailing. Yes, at times the messages might land on the same day to certain readers, but that’s no reason to avoid sending broadcast mailings to your follow-up message recipients.
Tip #18 — Carefully Craft Your First Message
First impressions count. That’s why you need to carefully write your first autoresponder message. It is the first impression your list members will have of you. Even if they really liked what your website had to say, they will unsubscribe very quickly if they don’t think your list will offer them a lot of value.
Your first message should almost never contain a sales pitch. This is your chance to prove that they will want to remain on your list. You want to be warm, open, and friendly. You should also consider offering a special bonus or surprise for free.
This will immediately help set a positive association with your messages. This can increase the open rates on your e-mails, put your relationship on the right path, and help you make more sales later on.
Jim Stott
Magical Marketing, LLC
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