Promoting Your List
Promoting your list is one of the most important pieces of the list-profit puzzle. If no one knows about your list, no one will be able to sign up. That’s why promoting your list on your website is essential and it’s why I will keep repeating it until I’m sure that you’ve done it.
In fact, even if you get everything else on this list right but don’t have the traffic, you are never going to have the profitable list that you want.
The other steps are important, but once your list is created and ready you really need to focus on your promotional strategies to grow your list to bigger sizes!
Tip #53 — Add Your Site to Directories
One of the best ways you can make sure you generate lots of traffic and recognition is your niche is to add your site to directories. There are some directories that are niche specific, and others that are more general. The point is that the more places that contain a link to your website where your opt-in forms are, the better.
Another benefit to submitting to directories is that you’ll get more back links to your website. This will help your search engine rankings for sure!
If you’d like to outsource this, here’s an excellent service:
Tip #54 — Use Article Marketing
Another excellent way to promote your website and get more people to your website (and therefore onto your mailing list) is to write articles and submit them to article directories.
In case the idea of article marketing is new to you, it works like this.
- You write an article.
- You publish it at an article directory and give others permission to use it.
- Website owners go to the article directory, grab your article & publish it on their websites, blogs, or in their ezines.
- Every time they publish your article, they must include your author resource bio (similar to your advertisement) along with it.
Your article should contain valuable information, but not so much that people feel like they’ve gotten everything they can out of the topic. If you leave out some key information in end, they will be more inclined to visit your website to get that information and sign-up for your list.
Here’s the place to submit your articles, if you’re busy and only have time to submit to one directory: EzineArticles.com
If you’d also like to submit to other directories, there are a few services that will help you with this.
The one that I prefer is the credit system at Isnare.com.
Tip #55 — Encourage List Members to Send The Link to Their Friends
Usually your list members will have friends that have similar interests. So, why not encourage your readers to send the link to your opt-in form to their friends? You might give them some kind of incentive to do so, as this can dramatically increase the response.
This is another example of social proof at work. Because the recipient is getting a recommendation from their friend, you’ll be a lot more likely to get the sign up.
You can simply put some text in your messages that encourages them to pass your newsletter or opt-in address along. There are even website scripts out there, such as the “tell a friend” script that will allow them to easily enter their friend’s e-mail address on the spot.
Tip #56 — Search Engine Optimize Your Website
One of the best ways to get traffic is to search engine optimize your website. When people want to find something, they generally go to the search engines to find relevant websites. If your website is at the top of the search engines for certain keywords, you’ll be able to get a lot of targeted traffic and help your list grow in the process.
There are many different aspects to search engine optimization that you need to pay attention to. The first thing to do is research keywords that are related to your niche. It is ideal if these keywords are highly searched and have low competition in the search engine results.
Then, create content based around these keywords that will help you rank more highly in the search engines. You should also work on getting backlinks to your website, to boost your credibility in the eyes of the search engines. Backlinks are nothing more than getting OTHER websites to link to yours, preferably ones that are established, quality websites.
Tip #57 — Pay For PPC Traffic
While we all want to rank at the top of the search engines, it often takes a while.
But, there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.
Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you’re giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship and help you make sales.
Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you’re getting a good return.
Tip #58 — Create a Blog
Creating a blog can be another effective way to get search engine traffic.
That is because blogs contain RSS feeds that the search engines absolutely love. If you update your blog consistently, you’ll have a lot more content that can help you rank in the search engines.
People also love to follow blogs, and will bookmark your blog as well as subscribe to your RSS feed (if they like what you have to offer!). This gives them repeated exposure to you and to your expertise. Sooner or later, they will hopefully be compelled to sign up to your list. Your blog is yet another place to put your opt-in form.
Tip #59 — Consider Co-Registration
Co-registration is not for everyone, but in some niches it can work quite well. Basically, you find partners in your niche who will place your opt-in box on their think you page, and you will put their opt-in box on your thank you page.
This can work well since these are proven customers in the niche, but you do have to be careful. It has to be done in a way that is not tricky to anyone so that people know what they are really signing up for. You’ll gain a lot more trust if people realize that they are signing up for your list.
Tip #60 — Get JV Partners
Getting JV partners to promote your list gives you access to their list of subscribers. This strategy also helps you to come across as an expert since someone else is recommending you.
You can find JV partners on forums, by contacting them through their website, as well as a variety of other methods. It is often best to contact someone who has a product or website that complements rather than competes with yours. They’ll be a lot more likely to promote the product of a person who is not directly competing with them.
Keep in mind that you will often be asked to promote something for them in return, either now or in the future. Make sure you’re comfortable with everything they are doing before you agree to promote them back.
It becomes infinitely easier to attract JV’s once you have an affiliate program. Obviously, you’ll need your own product in order to do this, but once you do it’s easy to get JV partners. Basically what you get from this is traffic to your offers and opt-in box without doing additional work yourself.
As your affiliates drive traffic to your website, you can capture people’s addresses before and after the sale. You’ll not only make money by having the affiliates promote for you, you’ll gain long-term subscribers as well.
If you’ve already got an affiliate program but it’s not doing what it should – sign up for the free ecourse at Sales Army Secrets
Tip #61 — Exchange Newsletter “Plugs”
Another thing you can do with JV partners is agree to mention each other in your respective newsletters. This does not have to be a hard sell, rather a way to show that you recommend each other’s products.
If the people on the other person’s list know and trust that person and have a good relationship with them, they are likely to immediately trust you as well since you come so highly recommended.
Hot Tip!
If you have an affiliate program, offer a lopsided offer, which can really get people interested in a mail swap.
- Offer to send their offer to your list.
- Let them send your offer to their list THROUGH their affiliate link.
This accomplishes two things …
- It gets your foot in the door.
- Once the sales come in, that JV partner will likely want to continue to promote your product.
Tip #62 — Post a Link to Your Squeeze Page In Forums
Forum marketing is an excellent way to grow your list.
- Search for forums in your niche.
- Make sure the forum allows you to put a link in your signature.
- Join those that do.
After you join some forums, begin answering people’s questions and presenting yourself as the expert you are. People will be a lot more receptive to the things you have to say in this case. Your hope is that you become a very respected member so that you get a lot of clicks to your website and then a lot of sign-ups!
Tip #63 — Use Social Bookmarking
Social bookmarking is an excellent way to get traffic to your squeeze page and sign-ups to your list. There are many different social bookmarking websites out there, like Digg, Delicious, and Stumble Upon.
You’ll not only get a backlinks to your website by bookmarking, but you also get the benefit of people in your niche clicking through when they find your info.
Keep in mind that the traffic from these websites is not always super- targeted, but it is well worth it to sign up for accounts. Bookmarking doesn’t have to be a daily task. Simply bookmark your best content every once in a while. It can increase your opt-ins a variety of different ways.
Check them out:
Tip #64 — Comment on Blogs
Commenting on blogs is a strategy that is well worth your time. You’ll want to find a few of the top blogs in your niche and leave regular comments on them. You will get a backlink to your website, but just as importantly, you’ll get visitors when people click on your website link.
This is great because it can help you get the attention of an authority that is already in the niche (the blog owner), and you may gain some of their traffic, which is highly targeted.
Tip #65 — Use Yahoo Answers
Yahoo Answers is yet another way that you can get traffic to your website. People ask questions on this site on a variety of different topics – and you can provide answers. Yahoo Answers also tends to rank highly in search engines like Google, and people who need answers can search all the old topics as well as start new ones!
This is great for you when you leave an expert answer with a link to your website. Keep in mind that Yahoo Answers strives to keep the spam away, so make sure that the page you have linked to is actually helpful and relevant.
Tip #66 — Use Linkbait
Link bait works best if you have a blog and are in a niche that has a lot of other bloggers. Linkbait is simply a way of talking about something controversial or having a controversial opinion. When other bloggers and webmasters notice your post they may link to you because they want to share their opinion as well. You’ll likely get a lot of comments from readers agreeing and disagreeing with you.
Keep in mind that not everyone is going to like what you have to say, and you might get some flak. As long as you can back up what you’re saying, you’ll probably gain respect from both those who agree and those who disagree. At the same time, you may see an increase in your sign-ups!
Tip #67 — Write a Press Release
Press releases are a time-honored strategy of announcing new information to generate interest.
There’s nothing new about press releases and the internet. Here’s how it works.
- Do something eventful or plan something interesting.
- Write a press release about it.
- Submit your release to the press release sites like PRWeb.com, including a link to your website.
There are some free and inexpensive press release distribution websites. Just search Google.com and you’ll find them.
What you might want to do is announce the opening of your blog or website, or your new product, or anything else that people would find interesting.
Have your press release link to your website where your opt-in list is featured. Remember, you’ll get more opt-ins if you have some sort of incentive there — especially during the period where your press release is active. If you make your press release interesting enough it might get picked up by news channels.
Tip #68 — Send Articles to E-zine Publishers
There are many electronic magazines out there that have a very large subscriber base. Better yet, they are often looking for authors. You can use this to your advantage and send an article (after inquiring, of course). After your article is accepted, you will be able to include a link back to your website or squeeze page. If people find your article interesting and compelling, they are likely visit to sign up for your list!
Remember, you don’t have to stick to just one e-zine. The more you submit to over a period of time, the more likely you are to be seen by as many people in your niche as possible. Getting your name out there and branding yourself is half the battle.
If you’re looking for ezines that accept articles, you might check out the www.directoryofezines.com
Tip #69 — Submit Videos
Yet another great way to get traffic to your opt-in page and your website is to submit videos to sites like YouTube. There are many people who browse for videos on a variety of different topics. The description area of your video can contain a link back to your website. If your video is compelling enough, people will likely click over to visit.
One thing that many people forget to do is put a call to action at the end of the video. This is a great way to increase responses to get people to visit your website. You can even make it clear that there is something available for free if they do visit.
Tip #70 — Write Guest Posts
Writing guest posts on other people’s blogs or websites that are already established will showcase your own credibility. Browse around on Google for the top authority websites in your niche, and present an offer to the website owner to write an article for them.
Many blog owners would love the chance to take a break, and many readers enjoy reading guest posts. Make sure you provide high quality content, and you’ll get a lot more visitors to your own website with the link you’ll be allowed to put there. This will increase your exposure with people who are regular readers of the other website — your hope is that they want to bookmark your website as well and join your list.
Jim Stott
Magical Marketing, LLC
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Relationship Building Secrets
We’ve already discussed how important it is to build a relationship with the members of your list. Still, that doesn’t mean it’s easy. The chances are good that you are competing with several other marketers who have a list in your niche, and you need to come out on top to win.
That means building a relationship, gaining their trust, and really standing out. Yes, you probably want to make as much money as possible with your list, but that often means having them trust you first.
This is your “give,” while the monetary gains they will eventually receive is your “take.”
Tip #26 — Keep The Long-Term Results In Your Mind
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you feel sick and used.
The same thing can happen with members who join your list. Before you send your message, always think about the long-term effects that message could have. If you’re just trying to make a quick buck, and you’re not promoting quality, it will come back to bite you in the end.
That means if you’re an affiliate you should review the products that you’re promoting to make sure they are high quality. Don’t promote something just because there is a high commission for you! The same thing applies if you sell physical products. Make sure that everything you do and the products that you promote are in the best interest of those who have subscribed.
Tip #27 — Showcase Yourself As An Expert
The people who have signed up for your list have probably done so because they want to learn more about what you have to say. They would not sign up if they weren’t sure they could learn valuable information or gain some insights for doing so.That’s why you should present yourself as an expert at all times. That doesn’t mean being “cocky” or giving out false information. It simply means relaying information you deem important, and knowing that the advice you’re giving is in the best interest for the members of your list.
People trust and look up to experts. Your relationship with your list will grow stronger than ever as you share your expert strategies, tips, and tricks to help your list members.
Tip #28 — Show Your Members Real Results or Data
If you run a business that can offer case studies or data; you will get the best results by sharing these things with your list members.
For example, if you are an expert at selling items on eBay, you can show real-life case studies from your sales last week. Show people how you write your copy, price your items, and got the most out of each sale.
This works across many different types of businesses. The point is that people like to see real-time results, and they are often impressed by and respond to them.
This works very well if you are eventually going to promote a product that you have used. So, as an eBay seller, you might have read some books that helped you get to the point you’re at now.
You can recommend the same books to other people, and earn commission from them if you don’t have your own product.
Tip #29 — Show Your Readers That You Care
One thing that should be at the top of your agenda at all times is showing your list members that you care about them. This is especially true in some niches where people are going through a difficult period in their lives. It doesn’t matter which niche you’re in, however, people are more likely to be responsive if they know that you care about their needs, wants, and desires.
By simply empathizing with them and showing that you know exactly what they are going through, you will appear as more trustworthy. It should be easy for you to do as you are an expert in the topic and you know a lot about the people in your niche. If you’re not quite sure about what they’re going through, you can always visit niche forums and read posts written by people in the niche.
For instance, if your niche is pregnancy fitness, then visit pregnancy message boards and search for “exercise” to see what questions, comments, and concerns your potential readers may have.
Tip #30 — Ask For Their Feedback
Just because you have an autoresponder sequence set up does not mean it has to be a one-sided conversation. You can get a lot of valuable information simply by surveying your list members every so often and asking for input.
Give them some sort of incentive for filling out a survey for you (free report, audio, video, discount coupon, or free service), and you’ll gain access to what they really need and want from your list. This helps build your relationship with your readers because they feel like they are valued and that you really care about them and their needs.
How do you set up a survey?
You can simply have them reply to your e-mail messages, or you can set up a more formal poll or survey. There are many popular options out there, with one of the well known ones being SurveyMonkey.com.
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Tip #22 — Study The Basics Of Copyrighting Before Getting Started
You may not think of yourself as a copywriter, but I recommend that you study the basics of copy to make the most of your list.
Elements such as the AIDA formula will certainly improve the responsiveness of your list.
AIDA stands for:
Attention
Interest
Desire
Action
This means capturing their attention, interest, desire, and finally having them perform the desired action.
No, I’m certainly not recommending that you hold off on starting a list or growing your list until you’re a highly skilled copywriter, but I do recommend that you continue to study copywriting to continually improve your results.
If this sounds really difficult, you may wish to purchase an ecourse with PLR rights at www.MostlySanePLR.com
Tip #23 — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
My absolute favorite course on this topic is:
Subject Line Secrets by Jimmy D. Brown
Tip #24 — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
Tip #25 — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. It’s probably best to find something in between.
If you are a writer who tends to go on and on, you have to remember that people are very busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Find a happy medium, and your response rates will likely improve.
Jim Stott
Magical Marketing, LLC
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