Increasing Opt-In Conversions
After you have your autoresponder set up, your opt-in forms in the right locations, and some promotional strategies that work, you want to do everything you can to increase your conversions. Your goal is to get as many people as possible who visit your website to sign up for your list. It’s not uncommon at all to see a good conversion rate such as 30 to 50% on an established marketer’s squeeze page.
It’s in your best interest to tweak things as much you can until you reach that point.
Tip #76 — Offer Opt-In Incentives
You can definitely increase your conversions if you offer the right incentives for people to sign up. This might be in the form of discounts, e-books, sneak previews, or an e-course. You want to make the incentive to sign up so good that they don’t mind handing over their e-mail address at all. Many people are wary of giving people their email address, so they have to be really enticed to do so.
You also have to keep in mind that there are other marketers who are trying to get people to opt-in to their own list. Making the best offer you can will help increase your conversions and put you ahead of the others.
Tip #77 — Stand Apart From the Crowd
As was mentioned in the last step, there are many other marketers vying for people’s attention. If you want to get as many opt-ins as possible, make sure that you are standing out from the crowd.
Doing something different and creating a different offer than everyone else has will increase people’s interest and increase your conversions. If your offer is boring and just like everyone else’s, you’ll have a more difficult time enticing people to sign up.
Tip #78 — Focus on the Benefits
It can’t be said enough that if you want to increase your conversions you need to focus on the benefits of your offer. It’s not enough to tell people that your course will help them, you need to concentrate on their emotions and dig deep into what the benefits are. Too many marketers focus on the features, which are wonderful but don’t really have those emotional hot points.
The old copyrighting adage is that people don’t want to buy the drill, they want to buy the holes. You need to be selling the holes, instead of the drill. Or another way to look at it is that people don’t want to buy the rake – they just want the nice yard. 
Tip #79 — Tell People What to Do
Having a call to action will increase your conversion rate. You’ll want to test to find the right call to action. Simply saying “sign up for my list,” might work… but it’s probably not be the best way to phrase things to increase your sign up rate.
Instead, you should encourage people to sign up for your list because of the benefits they will receive.
Tip #80 — Make People Feel Safe
People will not sign up for your list if they don’t feel safe. There are scam artists all over the net, and many of these people you are targeting have been burned before. Make sure you include some text that guarantees that you will not sell or rent their e-mail list, and that the information is absolutely secure.
Adding a privacy policy is also standard operating procedure and highly recommended.
Tip #81 — Use a Picture of Yourself
If you want to increase conversions make sure that people know who you are so they can trust you. A great way to do this is to include a picture of yourself. It doesn’t matter whether you’re camera shy or not, having a picture can increase the number of people who sign up. People want to know who they are giving their e-mail address to.
Make sure you look professional in your photograph so that you come across as an expert that people can trust. This is also a huge part of branding yourself, which is a great thing for long-term profits.
A smile wouldn’t hurt, either.
Tip #82 — Include audio
Have you considered adding an audio message to your squeeze page?
Adding an audio message to your squeeze page allows you to add another level of personality and trust. Not everyone who visits your page will listen to your audio, but those who enjoy audio will certainly be more inclined to sign up as a result.
You don’t have to make your audio intrusive. In fact, you can simply include a very small area where it’s obvious that audio is available if people want.
You may not want to have the audio play automatically, because some people may be startled. Others may open your website in a place where they are not able to listen to it at that point in time – like at work.
Obviously it wouldn’t help your conversion rate to have people clicking away from your site before the boss catches them!
Tip #83 — Try Including Video
Sometimes you might be able to get your message across more clearly if you include video rather than audio. You can buy an inexpensive camcorder to record yourself, use your WebCam, or create a screencapture video with free software. This type of personalized message also shows people who they are dealing with, which can definitely increase conversions!
In fact, you can kind of “kill two birds with one stone” by uploading the video to YouTube as well. That way you will get views on YouTube, and it will help increase conversions on your own website as well.
Tip #84 — Show People What They Can Expect
Depending on your niche, people may not have signed up for many lists before. If they don’t know what they can expect, you may get spam complaints or people simply will not confirm their address. After they sign up with their name and e-mail address you might want to direct them to a page that outlines what will happen next.
You can either do a video or screenshots of the confirmation e-mail that will arrive in their inbox. Some people have reported that this has increased their confirmed opt-ins substantially!
Tip #85 — Consider Including Testimonials
One thing you might want to test is including testimonials on your squeeze page. While many marketers use testimonials on their sales pages, very few use them on the opt-in pages themselves. Remember — social proof is a very important aspect of making sales. Social proof can also show people that it is very helpful to be a member of your e-mail list. They are likely to feel more comfortable seeing someone that is “like them.”
Jim Stott
Magical Marketing, LLC
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